Recast

Emerging challenger in the MMM space, positioned as a modern, always-on alternative to traditional econometric modeling consultancies

Recast is a modern marketing mix modeling (MMM) company that provides brands and agencies with a privacy-safe, statistically rigorous approach to measuring advertising effectiveness. Built on a Bayesian statistical framework, Recast's platform models the relationship between marketing spend and business outcomes across channels, enabling marketers to understand true incrementality and optimize budget allocation without relying on cookies, pixels, or user-level data. Founded in 2020, Recast has positioned itself at the forefront of the post-cookie measurement movement, offering a SaaS-based MMM solution that is more accessible and faster to deploy than traditional econometric modeling approaches. The platform is designed to be used continuously rather than as a periodic consulting engagement, giving marketing teams ongoing visibility into channel performance and spend efficiency. This 'always-on' approach differentiates Recast from legacy MMM vendors who typically deliver infrequent, expensive consulting reports. Recast serves direct-to-consumer brands, e-commerce companies, and growth-stage businesses that need reliable attribution in an increasingly privacy-constrained environment. As signal loss from iOS changes, cookie deprecation, and GDPR/CCPA compliance has eroded the reliability of last-click and multi-touch attribution, Recast has gained traction as a credible alternative. The company competes in the growing MMM renaissance alongside players like Meridian (Google), Robyn (Meta), Northbeam, and Analytic Edge.