Recast

Minneapolis, Minnesota, United States · Founded 2020

11-50 employees

Sourced & current · updated Aug 6, 2026

Recast is a Bayesian marketing mix modeling (MMM) platform that helps brands measure the true incrementality of their advertising spend without relying on cookies or user-level tracking.

Where they sit

Stack tier: Infrastructure & Data (B)

Attribution & AnalyticsMarketing Analytics

Emerging challenger in the MMM space, positioned as a modern, always-on alternative to traditional econometric modeling consultancies