Delivers comprehensive point-of-sale tracking and consumer insights that enable brands, retailers, and marketers to understand market dynamics, consumer behavior, and competitive positioning across multiple industries.
Last updated Feb 21, 2026 by AI Enrichment
Leading provider of retail and consumer market research data
The NPD Group is a leading global market research and data analytics company that provides insights into consumer behavior, retail trends, and market performance across various industries. Founded in 1966, NPD specializes in point-of-sale tracking, consumer panel research, and predictive analytics, serving clients in retail, entertainment, technology, automotive, beauty, fashion, food, and other sectors. While not strictly an AdTech company, NPD's data and insights are valuable to advertisers and marketers for understanding consumer purchasing patterns, market sizing, and campaign effectiveness measurement. The company operates through various business units including NPD Checkout (retail tracking), NPD Funworld (entertainment), and NPD CREST (foodservice), providing syndicated and custom research solutions to help brands and retailers make data-driven decisions. In 2023, NPD Group was acquired by Circana (formed through the merger of IRI and NPD Group), creating one of the world's largest market research firms focused on consumer behavior and retail analytics.
Point-of-sale tracking service providing retail sales data across multiple product categories
Consumer panel research tracking purchase behavior and brand preferences
Entertainment industry tracking covering video games, movies, music, and books
Foodservice market research tracking restaurant and food consumption trends
Tracking and analytics for fashion, footwear, and apparel markets