NPD Group

Rebranded

Port Washington, New York, USA · Founded 1966

1001-5000 employees

Sourced & current · updated May 30, 20260 of 5 facts verified

NPD Group is a leading market research and data analytics firm providing consumer and retail insights across major industries, now operating as part of Circana following its 2022 merger with IRI.

Where they sit

Stack tier: Ecosystem Services (A)

Data & AnalyticsAttribution & AnalyticsMarketing Analytics

One of the largest market research firms in North America, now integrated into Circana following its merger with IRI in 2022

Ownership

Parent: Circana