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Convertro
AdTech
Tier ADirect Ecosystem
Acquired
Convertro delivers essential adtech services for the adtech industry
Updated 1 months ago ⚠️
Founded2009
Employees75
Los Angeles, CA
Funding$8.5M
AdTech
Why This Matters to AdTech
ADirect Ecosystem
Convertro provides essential services that support and enhance advertising operations, enabling better targeting, measurement, or optimization.
Basic Classification60% confidence
Convertro was a marketing attribution company that provided a SaaS platform to help marketers understand the true ROI of their advertising spend across various channels. It used advanced algorithms to analyze customer journeys and assign credit to each touchpoint, enabling data-driven optimization of marketing campaigns. The company was acquired by AOL in 2014.
Standard Profile(70/100)
Quick Facts
- Industry
- AdTech
- Status
- acquired
- Founded
- 2009
- Employees
- 75
- Location
- Los Angeles, CA
Contact & Links
Data Quality & Trust
Data Completeness89%
Profile Completeness89%
Last updated: 10/19/2025