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C

Convertro

Defunct

San Mateo, California, United States · Founded 2009

51-200 employees · $17M

Sourced & current · updated May 11, 20260 of 4 facts verifiedWebsite

Convertro was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being acquired by AOL in 2014.

Where they sit

Stack tier: Infrastructure & Data (B)

Attribution & AnalyticsMarketing Analytics

Enterprise-focused marketing attribution platform acquired by AOL in 2014

Ownership

Parent: AOL
Pre-call brief from ATDb — sourced from the live database, current as of May 11, 2026. Not a static screenshot.