Convertro

Defunct

San Mateo, California, United States · Founded 2009

51-200 employees · $17M

Sourced & current · updated Jul 13, 2026Website

Convertro was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being acquired by AOL in 2014.

Where they sit

Stack tier: Infrastructure & Data (B)

Attribution & AnalyticsMarketing Analytics

Enterprise-focused marketing attribution platform acquired by AOL in 2014

Ownership

Parent: AOL

Competitors

C3 Metrics