Freckle

Freckle is an AI-powered marketing analytics platform that specializes in measuring and optimizing the performance of offline advertising channels, addressing a critical gap in modern marketing measurement. The company provides attribution modeling and ROI measurement for traditional media including television, radio, print, outdoor billboards, and direct mail campaigns. Through proprietary machine learning algorithms, Freckle connects offline advertising exposure to measurable customer behaviors and business outcomes, enabling marketers to understand the true impact of their traditional media investments. The platform's distinguishing capability is its unified analytics approach that integrates both traditional and digital marketing channels into a comprehensive view of the customer journey. This methodology overcomes the limitations of last-click attribution models that typically undervalue offline touchpoints, revealing the full contribution of traditional media to conversion paths. Freckle serves marketing departments, advertising agencies, media buyers, and brands with substantial traditional advertising budgets, positioning itself as an essential solution for organizations navigating the complexity of multi-channel marketing measurement in an environment of increasing accountability and budget scrutiny.