TiVo
TiVo provides media companies, pay-TV operators, and advertisers with deep first-party viewership data, content discovery technology, and advanced audience analytics to power smarter advertising and content decisions across linear and streaming TV.
Last updated Aug 9, 2026 by ATDb automated enrichment · Connections updated Aug 10, 2026
At a glance
- Employees
- 1001-5000
- Revenue
- $500M–$800M (as part of Xperi)
About
Legacy DVR pioneer turned CTV data and audience analytics platform, embedded across pay-TV operators and media companies globally
TiVo, originally famous for revolutionizing home television with its digital video recorder (DVR), has transformed over the decades into a comprehensive entertainment technology and data analytics company. After being acquired by Rovi Corporation in 2016 and the combined entity rebranding as TiVo, the company was subsequently acquired by Xperi Inc. in 2020. TiVo now operates as part of Xperi, offering a broad portfolio that spans content discovery, audience insights, and advanced advertising solutions for pay-TV operators, streaming services, and media companies. In the AdTech ecosystem, TiVo's significance lies in its vast first-party viewership data collected from millions of households through its DVR and smart TV platform deployments. This data powers audience segmentation, measurement, and targeting capabilities that are highly valuable to advertisers and media buyers seeking to understand cross-platform TV consumption. TiVo's advertising solutions enable addressable TV advertising, audience analytics, and campaign measurement across linear and streaming environments. TiVo competes in the connected TV (CTV) and advanced TV advertising space, positioning itself against companies like Comscore, Nielsen, and Samba TV. Its competitive moat is rooted in decades of ACR (Automatic Content Recognition) data, content metadata, and a deeply embedded presence in the pay-TV supply chain, making it a trusted partner for operators and a valuable data source for the broader advertising ecosystem.
Business model
SaaS / Data & Analytics / Licensing
Target market
Enterprise
What they offer
TiVo DVR & Set-Top Box Platform
The original TiVo DVR hardware and software platform enabling time-shifted TV viewing, content discovery, and smart recommendations for consumers and pay-TV operators.
TiVo Audience Insights
A data analytics product leveraging first-party viewership data from millions of households to deliver audience segmentation, behavioral insights, and media consumption trends.
TiVo Advertising Solutions
Addressable and advanced TV advertising tools enabling targeted ad delivery, audience activation, and campaign measurement across linear and OTT/CTV environments.
TiVo Content Discovery & Metadata
A comprehensive entertainment metadata and content discovery engine powering search, recommendations, and universal guides for pay-TV operators and streaming platforms.
TiVo ACR (Automatic Content Recognition)
ACR technology that identifies content being viewed on connected TVs, enabling precise viewership measurement and audience targeting for advertisers.
TiVo Stream 4K
A consumer streaming device providing access to live TV, OTT apps, and TiVo's unified content discovery interface.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes