Known

A differentiated marketing company occupying the space between full-service agency and technology platform, known for data science integration and strength in entertainment marketing.

Known is a marketing and media company that uniquely blends a proprietary technology and data science division with full-service creative, strategy, and media planning and buying capabilities. Founded by industry veterans, Known serves major brands across entertainment, consumer goods, financial services, and other sectors, helping them use data-driven insights to optimize campaigns and drive measurable business outcomes. The company positions itself as a hybrid between a traditional agency and a technology firm, offering clients access to its proprietary Skeptic platform — a suite of data science and analytics tools — alongside conventional agency services. Known's Skeptic platform ingests and analyzes large volumes of first- and third-party data to inform media allocation, audience targeting, and creative strategy. This technology-forward approach differentiates Known from traditional agencies by embedding quantitative rigor into every stage of the marketing process, from planning through measurement. The company has built a reputation particularly in the entertainment and streaming sector, working with major studios and networks on campaign strategy and media buying. Known has grown significantly through organic expansion and strategic hires, attracting talent from both the technology and advertising worlds. Its integrated model — where data scientists, strategists, creatives, and media buyers work together — is central to its value proposition and competitive positioning against both pure-play agencies and standalone MarTech vendors.