COO at Lotame
Woosley is known for guiding Lotame's transition to cookieless identity solutions and for being a candid, well-informed industry commentator on data privacy, identity resolution, and the future of audience targeting.
Last updated Feb 27, 2026 by AI Enrichment
Mike Woosley is best known as a leading operational and strategic voice at Lotame, one of the AdTech industry's most recognized data management and identity companies. As COO, he has been central to Lotame's evolution from a traditional DMP into a modern data enrichment and cookieless identity platform, helping the company remain relevant and competitive as the industry undergoes its most significant structural shift in decades — the deprecation of third-party cookies. Woosley has built a reputation as a pragmatic thought leader who translates complex privacy and identity challenges into actionable strategies for publishers, advertisers, and agencies. He has been a consistent presence at major industry events and in trade press, offering pointed commentary on topics ranging from Google's Privacy Sandbox to the viability of alternative identity solutions like cohort-based targeting and first-party data collaboration. His work at Lotame has included championing the company's Panorama ID, a cookieless identity solution designed to work across the open web. Before and during his tenure at Lotame, Woosley accumulated deep experience across the digital media and advertising technology landscape, giving him a broad perspective on how data, identity, and privacy intersect with business outcomes. He is regarded within the industry as a straight-talking operator who combines commercial acumen with genuine technical fluency, making him a credible voice in both boardrooms and on conference stages.
Lotame