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Mike Woosley

Bridging AdTech executive leadership and nuclear science policy expertise

Thought LeaderNew York, NY, United States15+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team

Bio

Mike Woosley has held senior leadership roles spanning both advertising technology and science policy, most recently serving as a Glenn T. Seaborg Congressional Science & Engineering Fellow with the American Nuclear Society in the office of U.S. Senator Chris Coons in 2025, where he focused on nuclear and energy science policy. Prior to that fellowship, he served as President and later COO of Lotame, a leading AdTech firm. Woosley holds a Ph.D. in nuclear engineering, and his career reflects a rare combination of deep technical expertise and executive leadership across both the private and public sectors.

Previous Roles

COO (earlier President)

Lotame

ANS Glenn T. Seaborg Congressional Science & Engineering Fellow

U.S. Senate (Office of Sen. Chris Coons) (2025)

Expertise
Identity ResolutionData Management Platforms (DMP)Cookieless AdvertisingFirst-Party Data ActivationAudience TargetingData Privacy and ComplianceProgrammatic AdvertisingPanorama ID
Notable Achievements
  • Led Lotame's strategic pivot from cookie-dependent DMP to a cookieless identity and data enrichment platform
  • Championed the development and go-to-market of Lotame's Panorama ID, a cookieless identity solution for the open web
  • Established Lotame as a recognized voice in industry debates around Google's Privacy Sandbox and third-party cookie deprecation
Speaking Topics
Cookieless Identity SolutionsThird-Party Cookie DeprecationData Privacy and the Open WebFirst-Party Data StrategyAudience Data ManagementThe Future of Digital Advertising
Publications
  • Contributed commentary and bylines in AdExchanger, Digiday, and other AdTech trade publications on identity and privacy topics