Eliza Nevers
Eliza Nevers is best known as a senior revenue and go-to-market leader at Lotame, where she champions cookieless identity solutions and data collaboration in a rapidly evolving privacy-first advertising ecosystem. As CRO, she oversees commercial strategy for Lotame's flagship Panorama ID product and its data enrichment offerings, working across the full supply chain — publishers, agencies, and brands — to drive adoption of third-party data alternatives at scale. Nevers has built her career at the intersection of data strategy and revenue growth, developing deep expertise in audience targeting, identity resolution, and data clean rooms. Her work at Lotame has positioned her as a prominent industry voice during the deprecation of third-party cookies, a period of significant disruption for the programmatic advertising ecosystem. She is frequently cited and quoted in trade press on topics ranging from data collaboration to the practical realities of cookieless targeting. Prior to her CRO role, Nevers held senior marketing and go-to-market positions within Lotame, giving her a comprehensive view of both the demand generation and revenue sides of the business. Her tenure at the company spans a critical transformation period in AdTech, lending her perspective particular credibility among practitioners navigating identity and data strategy decisions.
Last updated Jul 30, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026
- Years in industry
- 15 years
Bio
Eliza Nevers is best known as a senior revenue and go-to-market leader at Lotame, where she champions cookieless identity solutions and data collaboration in a rapidly evolving privacy-first advertising ecosystem. As CRO, she oversees commercial strategy for Lotame's flagship Panorama ID product and its data enrichment offerings, working across the full supply chain — publishers, agencies, and brands — to drive adoption of third-party data alternatives at scale. Nevers has built her career at the intersection of data strategy and revenue growth, developing deep expertise in audience targeting, identity resolution, and data clean rooms. Her work at Lotame has positioned her as a prominent industry voice during the deprecation of third-party cookies, a period of significant disruption for the programmatic advertising ecosystem. She is frequently cited and quoted in trade press on topics ranging from data collaboration to the practical realities of cookieless targeting. Prior to her CRO role, Nevers held senior marketing and go-to-market positions within Lotame, giving her a comprehensive view of both the demand generation and revenue sides of the business. Her tenure at the company spans a critical transformation period in AdTech, lending her perspective particular credibility among practitioners navigating identity and data strategy decisions.
Career
Chief Marketing Officer
Lotame
VP of Marketing
Lotame
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led go-to-market strategy for Lotame Panorama ID, one of the industry's early scaled cookieless identity solutions
- Elevated Lotame's commercial presence during the critical post-third-party-cookie transition period
- Recognized as a key industry spokesperson on data collaboration and cookieless targeting in trade media