Last updated Mar 10, 2026 by RSS Ingestion
Dutch independent agency Abovo Maxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual coordination, from brief to setup to optimisation. [...] The post PubMatic & Abovo Maxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe appeared first on ExchangeWire.com.