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PubMatic

Alternatives to PubMatic

33 alternatives to PubMatic in the AdTech landscape, grouped by category.

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Supply Side Platform (SSP)

  • AdelloAdelloAdello is a mobile advertising platform leveraging AI and big data to deliver targeted,…
  • AdtelligentAdtelligentAdtelligent is a specialized advertising technology company that operates as a comprehensive…
  • AppNexusAppNexusAppNexus was a leading independent programmatic advertising technology platform that powered…
  • D
    Disney Real-Time Ad Exchange (DRAX)
    Disney's in-house SSP launched March 2021 (announced first Disney Tech Showcase Feb 23 2021).
  • EMX DigitalEMX DigitalEMX Digital is a supply-side platform (SSP) and header bidding technology provider that helps…
  • E
    Epldt
    Epldt operates as a specialized sell-side platform (SSP) within the programmatic advertising…
  • EquativEquativEquativ is a global independent advertising technology company providing omnichannel monetization…
  • FreestarFreestarFreestar is a technology company specializing in advertising management and monetization solutions…
  • Improve DigitalImprove DigitalImprove Digital was a leading European sell-side programmatic advertising platform that provided…
  • Index ExchangeIndex ExchangeIndex Exchange is a global advertising technology company that enables media owners and publishers…
  • IponwebIponwebIponweb was a Russian/Cyprus-headquartered AdTech infrastructure provider acquired by Criteo in…
  • L
    LiveRail
    LiveRail was a programmatic video advertising platform acquired by Facebook August 2014 (~$500M).
  • MagniteMagniteMagnite is a leading independent sell-side advertising platform that helps publishers maximize…
  • Microsoft MonetizeMicrosoft MonetizeMicrosoft Monetize is a premium supply-side platform (SSP) and monetization solution for…
  • OpenPathOpenPathOpenPath is The Trade Desk's direct supply path to publishers via Prebid, launched February 2022.
  • OpenXOpenXOpenX is a global leader in digital advertising technology, helping publishers and buyers monetize…
  • Rubicon ProjectRubicon ProjectRubicon Project was a leading programmatic advertising technology company that operated one of the…
  • SovrnSovrnSovrn is a technology company that empowers independent publishers and content creators to build…
  • SpringServeSpringServeSpringServe is the umbrella brand for ALL Magnite streaming ad-tech since April 2025 (Magnite…
  • T
    Telaria
    Telaria was a leading sell-side video ad management platform that merged with Rubicon Project in…
  • YieldmoYieldmoYieldmo is a prominent player in the AdTech ecosystem, operating as a leading supply-side platform…

Programmatic Platform

  • AdlookAdlookAdlook is a specialized AdTech infrastructure provider that focuses exclusively on programmatic…
  • AdslotAdslotAdslot is a programmatic advertising technology platform that serves as critical infrastructure…
  • AlkimiAlkimiAlkimi is a pioneering blockchain-based technology company transforming the digital advertising…
  • Alphabet Inc.Alphabet Inc.Alphabet Inc. is the parent company of Google and several other businesses.
  • AOLAOLAOL is a legacy internet and media brand that evolved into a digital advertising powerhouse before…
  • BrightcomBrightcomBrightcom Group is a publicly-traded digital media technology company founded in 1999 and…
  • DoubleClickDoubleClickDoubleClick was a pioneering ad technology company that developed ad serving and management…
  • KargoKargoKargo is a leading mobile advertising technology company that connects brands with consumers…
  • M
    Microsoft Curate for Commerce
    Retail media product launched May 2024. Lets retailers monetize first-party data via offsite supply…
  • N
    Nexage
    Nexage was a leading mobile advertising exchange and supply-side platform (SSP) that pioneered…
  • OpenRTB ConsortiumOpenRTB ConsortiumIndustry consortium that develops and maintains the OpenRTB protocol, the standard specification…
  • SmartyAdsSmartyAdsSmartyAds is a prominent player in the adtech ecosystem, providing a comprehensive suite of…