Jonas Olsen

Jonas Olsen is a product and strategy leader at Yahoo, where he serves as VP of Emerging Products with responsibility for shaping the next generation of Yahoo's advertising technology offerings. His focus spans DSP innovation, data solutions, and identifying emerging market opportunities that can enhance advertiser performance at scale. Olsen operates at the intersection of programmatic infrastructure, privacy-compliant identity solutions, and automation-driven campaign optimization. Olsen's career has been closely tied to the Verizon Media family of companies, including tenures at AOL and Verizon Media before Yahoo's reemergence as an independent AdTech force. This continuity gave him a front-row seat to some of the most consequential consolidations in digital advertising history, and allowed him to build deep expertise in scalable programmatic product development across a period of rapid technological and regulatory change. His work is particularly notable for navigating the tension between data-driven advertising effectiveness and evolving privacy standards, a challenge that has defined the AdTech industry's trajectory in the post-GDPR, post-third-party-cookie era. Olsen is regarded as an operator who translates complex ecosystem shifts into actionable product strategy.

• Led emerging product development at Yahoo's advertising technology division following its relaunch as an independent AdTech company
• Contributed to programmatic product evolution across the AOL-Verizon Media-Yahoo corporate lineage spanning a major era of industry consolidation