Martin Radford

Martin Radford is a seasoned AdTech and digital media operator with deep expertise in publisher monetisation, audience measurement, and the structural shift away from third-party cookie-based advertising. Since October 2024, he has served as Solutions Director UK at AudienceProject, the Danish audience measurement and analytics platform, where he applies his extensive commercial and operational experience to help UK clients navigate identity resolution and audience intelligence challenges in a cookieless environment. Prior to joining AudienceProject, Radford held a senior role at the Ozone Project, the UK's premium publisher collective whose members include The Guardian, News UK, Reach, and Telegraph Media Group, contributing to its mission of building a consented, first-party data and programmatic advertising infrastructure for major news publishers. He has also held a notable tenure at Ebiquity, the independent media investment analysis firm, where he developed a commercially grounded perspective on media measurement and advertising effectiveness. Across these roles, Radford has consistently focused on helping media organisations adapt to structural disruption in digital advertising. With over 15 years in the industry, Radford is recognised as a knowledgeable operator at the intersection of publisher technology, identity resolution, and programmatic advertising. He has been an active voice in industry conversations around cookieless futures, the value of premium publisher environments, and the role of first-party data in sustainable digital advertising ecosystems.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026