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The Trade Desk

Alternatives to The Trade Desk

26 alternatives to The Trade Desk in the AdTech landscape, grouped by category.

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Demand Side Platform (DSP)

  • AdelloAdelloAdello is a mobile marketing technology company that originated as an early mobile ad network in…
  • AdelphicAdelphicAdelphic operates as a subscription-based omnichannel DSP relied upon by major agencies, brands,…
  • A
    Adtheorent
    AdTheorent, now part of Cadent, was a machine learning-powered programmatic advertising platform…
  • AgenticOSAgenticOSOperating system for agent-to-agent programmatic advertising.
  • A
    Amazon Brand+
    Companion to Performance+, launched globally 2025 at unBoxed.
  • A
    Amazon Complete TV
    AI-driven cross-publisher CTV planning solution launched March 4 2025 in Amazon DSP.
  • A
    Amazon Performance+
    AI-driven campaign type within Amazon DSP for off-Amazon performance.
  • AppNexusAppNexusAppNexus was an American multinational technology company that operated a cloud-based software…
  • Basis DSPBasis DSPBasis DSP is a demand-side platform and advertising automation platform built for agencies and…
  • B
    Beeswax
    Beeswax was a programmatic ad-tech platform that offered "bidder-as-a-service," and was acquired by…
  • B
    Bidmath
    Bidmath is a programmatic advertising technology platform that specializes in mathematical…
  • CentroCentroCentro, now Basis Technologies, was a Chicago-based software company that built cloud-based tools…
  • ChoozleChoozleChoozle is a digital advertising orchestration platform that unifies campaign planning, activation,…
  • ConversantConversantConversant is a personalized digital advertising platform that delivers individualized marketing…
  • DataxuDataxuDataxu, now operating as Roku OneView, was an early demand-side platform founded in 2007 that was…
  • Google AdsGoogle AdsGoogle Ads is an online advertising platform developed by Google that enables advertisers to bid…
  • Google Display & Video 360Google Display & Video 360Google Display & Video 360 is Google's demand-side platform (DSP) for the programmatic purchase of…
  • IponwebIponwebIponweb was a Russian/Cyprus-headquartered AdTech infrastructure provider acquired by Criteo in…
  • LinkedIn Audience NetworkLinkedIn Audience NetworkLinkedIn Audience Network is an advertising extension that allows LinkedIn ads to appear beyond the…
  • Microsoft InvestMicrosoft InvestMicrosoft Invest was a demand-side platform (DSP) — formerly known as Xandr Invest and, before…
  • PubMatic ActivatePubMatic ActivateBuy-side platform giving advertisers direct access to PubMatic's omnichannel inventory via…
  • QuantcastQuantcastQuantcast is a U.S.-based technology company launched in 2006 by Konrad Feldman and Paul Sutter,…
  • Roku Ads ManagerRoku Ads ManagerRoku's self-serve performance advertising platform launched September 18, 2024.
  • ViantViantViant is a programmatic advertising technology company that has been empowering marketers to…
  • Yahoo DSPYahoo DSPYahoo DSP is a demand-side platform that enables marketers to transform diverse data sets into…
  • YouTube AdsYouTube AdsYouTube Ads is a video advertising platform that places promotional content on YouTube's website…