Adobe acquires TubeMogul for $540M
AcquisitionAdobeTubeMogul
December 6, 2016540M
Last updated May 31, 2026 by the ATDb Editorial Team
Overview
Filled the demand-side gap in Adobe Advertising Cloud. TubeMogul's programmatic video DSP became Adobe Advertising Cloud DSP.
- Acquirer
- Adobe
- Target
- TubeMogul
- Deal Value
- $540M