Duplicative Data Doesn’t Pay; Investors Soften On Software

Deduplicated Dollars Much ado has been made of late about The Trade Desk’s data fees.  Well, TTD is making a change to its fee structure, overhauling how the DSP pays ID providers. But it’s unclear how it will affect how advertisers pay to apply data to their campaigns. Going forward, TTD will pay ID providers […] The post Duplicative Data Doesn’t Pay; Investors Soften On Software appeared first on AdExchanger.

Last updated Apr 1, 2026 by ATDb automated enrichment