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Jeff Green

Operator

Jeff Green is the Co-Founder and CEO of The Trade Desk, a digital advertising technology company.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Role
Co-Founder and CEO
Company
Based
Ventura, California, United States
Boards
1
Connections
12

AI-drafted from public sources9 sources cited

Years in industry
18 years

Bio

Jeff Green is the Co-Founder and CEO of The Trade Desk, a digital advertising technology company. The company operates a demand-side platform (DSP). Earlier in his career, Green launched AdECN in 2003 to bring programmatic trading to digital advertising — the first demand-side advertising exchange of its kind — which he subsequently sold to Microsoft in 2007. In 2009, he co-founded The Trade Desk alongside fellow former Microsoft employee Dave Pickles. After raising $120 million in venture capital, Green took the company public on the Nasdaq in September 2016. Source 1: supportteamdaya.com — Jeff Green | Support Team Dayā Source 2: wikipedia.org — Jeff Green (businessman)

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Programmatic AdvertisingDemand-Side Platforms (DSP)Unified ID 2.0 (UID2)Identity ResolutionConnected TV (CTV) AdvertisingOpen Internet AdvocacyData Privacy and Cookieless AdvertisingAd Exchange Mechanics

Education

  • B.S., Computer Science, Southern Utah University

Recognition

Publications

  • Various op-eds and thought leadership pieces in AdExchanger, Advertising Age, and The Wall Street Journal on open internet advocacy and identity resolution