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Sarah Gavin

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Sarah Gavin serves as Vice President of Communications at The Trade Desk, where she leads the company's global communications strategy and helps define the public narrative around programmatic advertising, data-driven marketing, and the future of the open internet. In this role, she has been instrumental in positioning The Trade Desk as a thought leader and advocate for a transparent, independent advertising ecosystem that benefits both advertisers and publishers. Gavin has been a key voice in communicating The Trade Desk's stance on major industry shifts, including the deprecation of third-party cookies, the rise of connected TV (CTV), and the development of privacy-preserving identity solutions such as Unified ID 2.0. Her communications work has helped elevate The Trade Desk's profile during a period of significant industry transformation, supporting the company's growth into a publicly traded powerhouse in the demand-side platform space. With a background spanning corporate communications and public relations in the technology sector, Gavin brings a strategic perspective to AdTech storytelling. She has represented The Trade Desk at industry events and in media engagements, helping translate complex programmatic concepts for broader business and policy audiences.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026

Role
Vice President, Communications
Company
The Trade Desk
Based
Ventura, California, United States
Connections
1
Years in industry
10 years

Bio

Sarah Gavin serves as Vice President of Communications at The Trade Desk, where she leads the company's global communications strategy and helps define the public narrative around programmatic advertising, data-driven marketing, and the future of the open internet. In this role, she has been instrumental in positioning The Trade Desk as a thought leader and advocate for a transparent, independent advertising ecosystem that benefits both advertisers and publishers. Gavin has been a key voice in communicating The Trade Desk's stance on major industry shifts, including the deprecation of third-party cookies, the rise of connected TV (CTV), and the development of privacy-preserving identity solutions such as Unified ID 2.0. Her communications work has helped elevate The Trade Desk's profile during a period of significant industry transformation, supporting the company's growth into a publicly traded powerhouse in the demand-side platform space. With a background spanning corporate communications and public relations in the technology sector, Gavin brings a strategic perspective to AdTech storytelling. She has represented The Trade Desk at industry events and in media engagements, helping translate complex programmatic concepts for broader business and policy audiences.

Career

  • Senior Director, Communications

    The Trade Desk · prior to VP role

  • Communications roles

    Various technology companies · prior to The Trade Desk

Expertise & education

Expertise

Programmatic AdvertisingCorporate CommunicationsConnected TV (CTV)Identity ResolutionUnified ID 2.0Open Internet AdvocacyDemand-Side Platforms (DSP)AdTech Public Relations

Speaking topics

The future of the open internetPrivacy-preserving advertisingConnected TV and streaming advertisingProgrammatic advertising transparency

Recognition

Notable achievements

  • Led communications strategy at The Trade Desk during its growth into a multi-billion dollar publicly traded AdTech company
  • Helped shape industry narrative around Unified ID 2.0 and cookie deprecation alternatives
  • Served as a key spokesperson supporting The Trade Desk's open internet advocacy initiatives
Connection details