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Anusha Sharma

Executive

Engineering leaders at DSPs who build the actual bidding and ML infrastructure are among the most technically consequential people in AdTech yet rarely appear in industry databases dominated by commercial and marketing executives.

Role: VP of Engineering, Bidding & OptimizationCompany: The Trade Desk

Last updated Jun 29, 2026 by the ATDb Editorial Team

Bio

Anusha Sharma leads engineering teams focused on real-time bidding systems and ML-driven optimization at The Trade Desk, one of the world's largest independent DSPs. Her work spans auction mechanics, bid shading algorithms, and the integration of Kokai AI into the platform's core decisioning infrastructure.

Expertise & education

Expertise

Real-Time BiddingMachine LearningDSP Engineering