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Will Doherty

Operator

Will Doherty is SVP, Inventory Development at The Trade Desk (since 2021), leading supply-path optimization and publisher-inventory initiatives including OpenPath and Deal Desk. He was previously at Index Exchange.

Last updated May 27, 2026 by the ATDb Editorial Team · Connections updated May 27, 2026

Role
SVP, Inventory Development
Company
The Trade Desk
Based
Los Angeles, California, United States
Connections
2
Years in industry
15 years

Career

  • Role in business development

    Index Exchange · prior

Expertise & education

Expertise

Mobile AdvertisingSocial Media MonetizationAugmented Reality AdvertisingProgrammatic AdvertisingAd Revenue OperationsAdvertiser PartnershipsGo-to-Market StrategyPerformance Advertising

Speaking topics

Mobile-first advertising strategiesAugmented reality as an advertising mediumReaching Gen Z audiences through social platformsAd revenue scaling in competitive social media markets

Recognition

Notable achievements

  • Led global advertising revenue operations at Snap Inc. during a critical period of platform growth and competitive pressure in the social media advertising market
  • Played a key role in scaling Snap's advertiser base and deepening relationships with major agency holding companies and brand advertisers globally
Connection details