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Will Doherty

Operator

Will Doherty is SVP, Inventory Development at The Trade Desk (since 2021), leading supply-path optimization and publisher-inventory initiatives including OpenPath and Deal Desk. He was previously at Index Exchange.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role
SVP, Inventory Development
Company
The Trade Desk
Based
Los Angeles, California, United States
Connections
2

AI-drafted from public sources5 sources cited

Years in industry
15 years

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Mobile AdvertisingSocial Media MonetizationAugmented Reality AdvertisingProgrammatic AdvertisingAd Revenue OperationsAdvertiser PartnershipsGo-to-Market StrategyPerformance Advertising

Speaking topics

Mobile-first advertising strategiesAugmented reality as an advertising mediumReaching Gen Z audiences through social platformsAd revenue scaling in competitive social media markets

Recognition

Notable achievements

  • Led global advertising revenue operations at Snap Inc. during a critical period of platform growth and competitive pressure in the social media advertising market
  • Played a key role in scaling Snap's advertiser base and deepening relationships with major agency holding companies and brand advertisers globally
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