Will Doherty

Will Doherty is a senior advertising revenue executive at Snap Inc., where he serves as VP of Global Ad Revenue, overseeing the company's end-to-end advertising revenue operations across global markets. He is recognized within the AdTech industry for his role in scaling Snap's advertising business and positioning the platform as a compelling destination for brands seeking to reach Gen Z and millennial audiences through innovative formats including augmented reality lenses, Snap Ads, and immersive mobile experiences. Doherty's career has been rooted in digital and programmatic advertising, with experience spanning publisher-side revenue operations, advertiser partnerships, and go-to-market strategy. At Snap, he has been instrumental in building and managing relationships with major agency holding companies and direct advertisers, while also contributing to the development of Snap's advertising product roadmap. His work sits at the convergence of mobile advertising, social media monetization, and emerging ad formats, making him a key figure in Snap's competitive positioning against larger platforms like Meta and TikTok. His leadership reflects a broader industry trend toward mobile-first, privacy-conscious advertising solutions, and he has been involved in Snap's efforts to develop measurement and attribution tools that meet the evolving needs of performance and brand advertisers alike. Doherty represents the operator archetype in AdTech — focused on execution, revenue scaling, and commercial partnership development at a platform level.

• Led global advertising revenue operations at Snap Inc. during a critical period of platform growth and competitive pressure in the social media advertising market
• Played a key role in scaling Snap's advertiser base and deepening relationships with major agency holding companies and brand advertisers globally