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Jonny Steel

Operator

Jonny Steel is a seasoned marketing executive with deep roots in the AdTech and programmatic advertising industry, best known for his senior marketing leadership roles at high-profile companies including The Trade Desk and Unruly. He has spent over a decade helping shape how demand-side platforms and video advertising technologies are positioned and communicated to the market, contributing to brand-building efforts during periods of significant industry growth and transformation. His career trajectory spans some of the most influential companies in digital advertising. At The Trade Desk, he served as a senior marketing leader during the company's rapid expansion in Europe, helping to establish its brand presence and thought leadership in the programmatic ecosystem. Prior to that, he held marketing roles at Unruly, the social video advertising platform, where he was involved in content marketing and communications during a pivotal era for online video advertising. More recently, Steel pivoted toward entrepreneurship, co-founding Linguana, a SaaS platform focused on multilingual SEO and website localization powered by AI. While this represents a departure from pure AdTech, his background in digital marketing and audience growth informs the product's go-to-market strategy. His blend of AdTech industry credibility and startup marketing expertise makes him a notable figure at the intersection of martech, SEO, and international digital growth.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026

Role
Co-founder & CMO
Company
Linguana
Based
London, United Kingdom
Connections
2
Years in industry
15 years

Bio

Jonny Steel is a seasoned marketing executive with deep roots in the AdTech and programmatic advertising industry, best known for his senior marketing leadership roles at high-profile companies including The Trade Desk and Unruly. He has spent over a decade helping shape how demand-side platforms and video advertising technologies are positioned and communicated to the market, contributing to brand-building efforts during periods of significant industry growth and transformation. His career trajectory spans some of the most influential companies in digital advertising. At The Trade Desk, he served as a senior marketing leader during the company's rapid expansion in Europe, helping to establish its brand presence and thought leadership in the programmatic ecosystem. Prior to that, he held marketing roles at Unruly, the social video advertising platform, where he was involved in content marketing and communications during a pivotal era for online video advertising. More recently, Steel pivoted toward entrepreneurship, co-founding Linguana, a SaaS platform focused on multilingual SEO and website localization powered by AI. While this represents a departure from pure AdTech, his background in digital marketing and audience growth informs the product's go-to-market strategy. His blend of AdTech industry credibility and startup marketing expertise makes him a notable figure at the intersection of martech, SEO, and international digital growth.

Career

  • VP Marketing / Senior Marketing Leader

    The Trade Desk · approx. 2018-2022

  • Marketing Director / Senior Marketing Role

    Unruly · approx. 2013-2018

  • Marketing Manager

    Various early-career digital media roles · pre-2013

Expertise & education

Expertise

Programmatic AdvertisingDemand-Side Platforms (DSP)Video AdvertisingBrand Marketing in AdTechContent MarketingGo-to-Market StrategyMultilingual SEOWebsite Localization

Speaking topics

Programmatic advertising and DSP strategyBrand building in AdTechVideo advertising trendsAI-powered website localization and multilingual SEO

Recognition

Notable achievements

  • Helped grow The Trade Desk's brand presence and marketing function across European markets during a period of rapid company expansion
  • Senior marketing contributor at Unruly during its acquisition by News Corp and subsequent growth as a video advertising platform
  • Co-founded Linguana, an AI-powered multilingual SEO and localization SaaS platform
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