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Agents Play Nice, Ad Tech Does Not; The Cool Kids Click

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click

Articleadexchanger.com

The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring. The post Agents Play Nice, Ad Tech Does Not; The Cool Kids Click appeared first on AdExchanger.

Last updated Apr 22, 2026 by ATDb automated enrichment

Source
AdExchanger
Published
Apr 22, 2026
Topic
The Trade Desk
Mentions
2

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