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Amit Shetty

Standards Setter

Amit Shetty is Senior Director of Video Ad Technology Product at Fox Corporation, leading video ad tech across Fox's web, mobile, and CTV portfolio. He was previously VP of Product at the ad-fraud and brand-safety platform Pixalate, and earlier spent five years at IAB Tech Lab leading programmatic and video standards (OpenRTB/OpenDirect, VAST, CTV) as VP of Programmatic Products. He began in product at Yahoo.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Senior Director, Video Ad Technology Product
Company
Fox Corporation
Based
New York, New York, United States
Connections
2
Years in industry
12 years

Bio

Amit Shetty is Senior Director of Video Ad Technology Product at Fox Corporation, leading video ad tech across Fox's web, mobile, and CTV portfolio. He was previously VP of Product at the ad-fraud and brand-safety platform Pixalate, and earlier spent five years at IAB Tech Lab leading programmatic and video standards (OpenRTB/OpenDirect, VAST, CTV) as VP of Programmatic Products. He began in product at Yahoo.

Career

  • VP, Product

    Pixalate · 2021–2025

  • VP, Programmatic Products

    IAB Tech Lab · 2019–2021

  • Sr Director, Product Management

    IAB Tech Lab · 2016–2019

  • Product Management (Video & Mobile)

    Yahoo · 2011–2013

Expertise & education

Expertise

OpenRTBads.txt / sellers.jsonProgrammatic AdvertisingSupply Chain TransparencyPrivacy-Enhancing TechnologiesAd Fraud PreventionTechnical Standards DevelopmentIdentity Resolution

Speaking topics

Programmatic advertising standards and governanceSupply chain transparency and fraud preventionPrivacy-compliant advertising technologyThe future of identity in digital advertisingOpenRTB evolution and implementation

Recognition

Notable achievements

  • Led product development and evolution of OpenRTB, the foundational protocol for programmatic advertising used in billions of daily transactions
  • Oversaw development and adoption of ads.txt and sellers.json, significantly improving supply chain transparency and reducing domain spoofing fraud
  • Guided IAB Tech Lab's technical standards roadmap through the industry's transition away from third-party cookies and toward privacy-compliant alternatives

Publications

  • IAB Tech Lab specification documents and white papers on OpenRTB, ads.txt, sellers.json, and privacy standards
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