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Amit Shetty

Senior Director, Video Ad Technology Product at Fox Corporation

Shetty is known for leading the product development of foundational AdTech standards at IAB Tech Lab, including OpenRTB and ads.txt, that govern transparency, fraud prevention, and privacy compliance in programmatic advertising.

Standards SetterLinkedInNew York, New York, United States12+ years in industry

Last updated May 30, 2026 by the ATDb Editorial Team

Bio

Amit Shetty is Senior Director of Video Ad Technology Product at Fox Corporation, leading video ad tech across Fox's web, mobile, and CTV portfolio. He was previously VP of Product at the ad-fraud and brand-safety platform Pixalate, and earlier spent five years at IAB Tech Lab leading programmatic and video standards (OpenRTB/OpenDirect, VAST, CTV) as VP of Programmatic Products. He began in product at Yahoo.

Previous Roles

VP, Product

Pixalate (2021–2025)

VP, Programmatic Products

IAB Tech Lab (2019–2021)

Sr Director, Product Management

IAB Tech Lab (2016–2019)

Product Management (Video & Mobile)

Yahoo (2011–2013)

Expertise
OpenRTBads.txt / sellers.jsonProgrammatic AdvertisingSupply Chain TransparencyPrivacy-Enhancing TechnologiesAd Fraud PreventionTechnical Standards DevelopmentIdentity Resolution
Notable Achievements
  • Led product development and evolution of OpenRTB, the foundational protocol for programmatic advertising used in billions of daily transactions
  • Oversaw development and adoption of ads.txt and sellers.json, significantly improving supply chain transparency and reducing domain spoofing fraud
  • Guided IAB Tech Lab's technical standards roadmap through the industry's transition away from third-party cookies and toward privacy-compliant alternatives
Speaking Topics
Programmatic advertising standards and governanceSupply chain transparency and fraud preventionPrivacy-compliant advertising technologyThe future of identity in digital advertisingOpenRTB evolution and implementation
Publications
  • IAB Tech Lab specification documents and white papers on OpenRTB, ads.txt, sellers.json, and privacy standards
Connections