VP, Product at IAB Tech Lab
Shetty is known for leading the product development of foundational AdTech standards at IAB Tech Lab, including OpenRTB and ads.txt, that govern transparency, fraud prevention, and privacy compliance in programmatic advertising.
Last updated Feb 27, 2026 by AI Enrichment
Amit Shetty is a central figure in the development and stewardship of the technical standards that underpin the global digital advertising ecosystem. As VP of Product at IAB Tech Lab, he oversees critical specifications including OpenRTB, ads.txt, sellers.json, and a growing suite of privacy-focused standards designed to help the industry adapt to a post-third-party-cookie, heavily regulated environment. His work directly shapes how billions of programmatic ad transactions are executed, verified, and governed each day. Shetty's influence extends across the full supply chain of digital advertising, from publishers and SSPs to DSPs and advertisers. He is known for his ability to translate complex regulatory and technical challenges into actionable, implementable standards that earn broad industry adoption. His leadership at IAB Tech Lab has been particularly notable during a period of significant disruption, as the industry grapples with privacy legislation, identity signal loss, and the need for greater supply chain transparency. Prior to his current role, Shetty built expertise in AdTech product management, developing a deep understanding of both the technical and business dimensions of programmatic advertising. At IAB Tech Lab, he works collaboratively with member companies spanning the entire digital advertising landscape, facilitating working groups and consensus-building processes that are essential to the standards development mission. His tenure has coincided with some of the most consequential shifts in AdTech history, and his contributions have helped the industry navigate them with greater coherence and accountability.
IAB Tech Lab (prior to VP role)
AdTech/Digital Media companies (pre-IAB Tech Lab)