Anthony Wood

Anthony Wood is the founder and CEO of Roku.¹ Roku reaches roughly half of American households and accounts for approximately 45% of streaming hours in the United States.² Advertising is a central part of Roku's business model, with the company selling ad slots on the Roku Channel — a free, ad-supported streaming service that ranks as the second most popular app on Roku devices, behind YouTube and ahead of Netflix.² Rather than relying on premium sports or original content to attract advertisers, Roku serves video ads to its entire user base through its interface, giving advertisers exposure to as many as 100 to 200 million viewers.² Roku also deploys generative AI through its Roku Ad Manager platform, enabling small and medium-sized businesses to create targeted TV ads by supplying basic business information, with AI generating the creative and the platform measuring cost-per-click results — a segment Wood described as already approaching $100 million in revenue and growing rapidly.² Source 1: tamu.edu — From Aggie dorm room to Roku success: How Anthony Wood ... Source 2: rts.org.uk — Apps, ads and AI: Anthony Wood on the Roku revolution

• CEOCurrent

  Roku

• Vice President, Internet TV

  Netflix Inc.

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