Peacock Ad Manager

NBCUniversal's proprietary self-serve CTV ad platform, positioned as a premium streaming advertising solution with first-party data advantages and broad entertainment content reach

Peacock Ad Manager is the self-serve advertising solution built by NBCUniversal for its Peacock streaming platform, launched to democratize access to premium streaming TV inventory that was traditionally reserved for large advertisers with significant budgets. The platform allows small and mid-sized businesses, agencies, and performance marketers to create, manage, and optimize video ad campaigns on Peacock's ad-supported tiers, which reach tens of millions of subscribers across live sports, news, and entertainment content. The platform provides advertisers with audience targeting capabilities leveraging NBCUniversal's first-party data, including demographic, behavioral, and interest-based segments. Campaigns can be managed with relatively low minimum spend thresholds compared to traditional TV buying, making connected TV (CTV) advertising accessible to a broader range of advertisers. Reporting and measurement tools allow advertisers to track reach, frequency, and performance metrics in near real-time. In the broader AdTech ecosystem, Peacock Ad Manager represents the growing trend of major streaming platforms building self-serve programmatic interfaces to capture SMB and mid-market ad dollars that flow through digital channels. It competes with similar self-serve CTV platforms from Hulu, Roku, Amazon, and Paramount, positioning Peacock as a premium CTV destination with the scale and brand-safe environment of a major media company.