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Brief
Crimtan

Crimtan

Combines proprietary DSP technology with expert managed services to deliver transparent, performance-driven programmatic advertising campaigns with dedicated support and optimization.

crimtan.comLondon, England, United KingdomFounded 2009

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Programmatic Advertising / Demand-Side Platform
Business Model
Managed Services + SaaS Platform
Target Market
Mid-Market to Enterprise
Employee Count
51-200
API Available
Limited
Market Position

Independent global programmatic advertising platform with managed services focus

Overview

Crimtan is an independent programmatic advertising technology company that combines proprietary demand-side platform (DSP) technology with full-service media buying and campaign management. Founded in 2009, the company operates globally with offices across Europe, North America, and Asia-Pacific, serving brands and agencies with performance-focused programmatic solutions. The company differentiates itself through its hybrid model, offering both self-service access to its proprietary technology platform and fully managed services with dedicated campaign management teams. Crimtan specializes in data-driven advertising strategies, leveraging first-party and third-party data to optimize campaigns across multiple channels including display, video, mobile, native, and connected TV. Their platform emphasizes transparency, brand safety, and measurable performance outcomes. Crimtan has established itself as a significant independent player in the programmatic advertising ecosystem, competing against both large holding company trading desks and pure-play technology platforms. The company maintains partnerships with major ad exchanges and data providers, and has built a reputation for technical innovation and client service in the performance marketing space.

Products & Features

Crimtan DSP

Proprietary demand-side platform for programmatic media buying across display, video, mobile, and native inventory

Managed Services

Full-service campaign management with dedicated teams handling strategy, execution, and optimization

Data Management

First-party and third-party data integration and activation for audience targeting and segmentation

Creative Services

Dynamic creative optimization and ad production services

Analytics & Reporting

Real-time campaign analytics and performance reporting with custom dashboards

Key Features
Proprietary DSP technologyMulti-channel programmatic buying (display, video, mobile, native, CTV)Real-time bidding and optimizationAdvanced audience targeting and segmentationDynamic creative optimizationCross-device tracking and attributionBrand safety controlsTransparent reporting and analyticsDedicated account managementPrivate marketplace (PMP) access
Use Cases
Performance marketing campaigns with CPA/ROAS goalsBrand awareness and reach campaignsRetargeting and remarketingProspecting and customer acquisitionMulti-channel campaign orchestrationVideo advertising campaignsMobile app install campaignsE-commerce and retail advertisingLead generation campaigns
Customer Segments
Brand advertisersDigital agenciesMedia agenciesPerformance marketersE-commerce companiesRetail brandsTravel and hospitalityFinancial servicesAutomotive brands
Corporate history
  • 2009Founded

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