Skip to content
Brief
Crimtan

Crimtan

Programmatic Advertisingcrimtan.com

Combines proprietary DSP technology with expert managed services to deliver transparent, performance-driven programmatic advertising campaigns with dedicated support and optimization.

Founded: 2009HQ: London, England, United Kingdom

Last updated Jul 21, 2026 by the ATDb Editorial Team

At a glance

About

Independent global programmatic advertising platform with managed services focus

Crimtan is an independent programmatic advertising technology company that combines proprietary demand-side platform (DSP) technology with full-service media buying and campaign management. Founded in 2009, the company operates globally with offices across Europe, North America, and Asia-Pacific, serving brands and agencies with performance-focused programmatic solutions. The company differentiates itself through its hybrid model, offering both self-service access to its proprietary technology platform and fully managed services with dedicated campaign management teams. Crimtan specializes in data-driven advertising strategies, leveraging first-party and third-party data to optimize campaigns across multiple channels including display, video, mobile, native, and connected TV. Their platform emphasizes transparency, brand safety, and measurable performance outcomes. Crimtan has established itself as a significant independent player in the programmatic advertising ecosystem, competing against both large holding company trading desks and pure-play technology platforms. The company maintains partnerships with major ad exchanges and data providers, and has built a reputation for technical innovation and client service in the performance marketing space.

Business model

Managed Services + SaaS Platform

Target market

Mid-Market to Enterprise

What they offer

  • Crimtan DSP

    Proprietary demand-side platform for programmatic media buying across display, video, mobile, and native inventory

  • Managed Services

    Full-service campaign management with dedicated teams handling strategy, execution, and optimization

  • Data Management

    First-party and third-party data integration and activation for audience targeting and segmentation

  • Creative Services

    Dynamic creative optimization and ad production services

  • Analytics & Reporting

    Real-time campaign analytics and performance reporting with custom dashboards

Key features

Proprietary DSP technologyMulti-channel programmatic buying (display, video, mobile, native, CTV)Real-time bidding and optimizationAdvanced audience targeting and segmentationDynamic creative optimizationCross-device tracking and attributionBrand safety controlsTransparent reporting and analyticsDedicated account managementPrivate marketplace (PMP) access

Use cases

Performance marketing campaigns with CPA/ROAS goalsBrand awareness and reach campaignsRetargeting and remarketingProspecting and customer acquisitionMulti-channel campaign orchestrationVideo advertising campaignsMobile app install campaignsE-commerce and retail advertisingLead generation campaigns

Customer segments

Brand advertisersDigital agenciesMedia agenciesPerformance marketersE-commerce companiesRetail brandsTravel and hospitalityFinancial servicesAutomotive brands

Tech & specs

Technology stack

Proprietary DSP platformReal-time bidding engineData management platform integrationAd serving technologyAttribution and analytics toolsAPI integrations with major ad exchanges

Security & compliance

GDPRCCPAIAB standardsTAG Certified

Deployment

Cloud

API

Limited

Corporate history
  1. 2009 · Founded

Explore further

3 views