Hawk

A leading European omnichannel DSP with strong roots in the French market, now operating as part of Azerion's integrated AdTech ecosystem

Hawk, now part of Azerion following its acquisition in October 2023, is a Paris-based omnichannel demand-side platform (DSP) originally founded as TabMo. The company rebranded to Hawk to reflect its expanded capabilities beyond mobile advertising, positioning itself as a comprehensive programmatic buying platform that unifies campaign management across display, video, audio, digital out-of-home (DOOH), connected TV (CTV), and in-game inventory through a single interface. Its technology is designed to give media agencies and advertisers a streamlined, channel-agnostic approach to programmatic advertising in an increasingly fragmented media landscape. Hawk's platform is particularly notable for its strong emphasis on omnichannel campaign orchestration, allowing buyers to plan, activate, and measure campaigns holistically rather than managing siloed channel-specific tools. The platform incorporates advanced audience targeting, contextual capabilities, and real-time optimization features, with a focus on privacy-compliant advertising solutions aligned with European regulatory standards such as GDPR. Its European roots and deep understanding of the French and broader European programmatic market have been central to its competitive positioning. As part of Azerion, a European digital entertainment and media company with a broad portfolio of gaming, publishing, and AdTech assets, Hawk gains access to expanded inventory, data resources, and global reach. The acquisition strengthens Azerion's AdTech stack by adding a sophisticated buy-side platform to complement its supply-side and content capabilities, while Hawk benefits from Azerion's scale and distribution network across Europe and beyond.