Hawk

A European-focused omnichannel DSP known for strong cross-channel capabilities including DOOH, CTV, and in-game, now operating as part of Azerion

Hawk, formerly known as TabMo, is a French omnichannel advertising technology company and demand-side platform (DSP) headquartered in Paris. Its unified buying platform empowers media agencies and advertisers to plan, activate, and optimize campaigns across a broad range of channels including display, video, audio, digital out-of-home (DOOH), connected TV (CTV), and in-game inventory — all from a single interface. The platform is designed to simplify cross-channel campaign management while delivering advanced targeting, measurement, and optimization capabilities. Hawk was acquired by Azerion in October 2023, integrating its DSP capabilities into Azerion's broader digital entertainment and media ecosystem. This acquisition strengthened Azerion's programmatic advertising stack and expanded its ability to offer advertisers a comprehensive, data-driven omnichannel solution. Hawk continues to operate as a distinct platform under the Azerion umbrella, serving clients across Europe and beyond. In the competitive AdTech landscape, Hawk differentiates itself through its strong omnichannel approach, particularly its early and robust support for emerging channels such as DOOH, CTV, and in-game advertising. Its French and European roots give it particular relevance in GDPR-compliant advertising environments, and its agency-focused positioning makes it a go-to DSP for media planners seeking consolidated cross-channel activation.