Emodo

Leading telecom-data powered advertising platform with unique access to carrier-grade mobile data

Emodo is the advertising technology division of Ericsson, one of the world's leading telecommunications infrastructure providers. The company operates as a data-driven advertising platform that uniquely leverages telecom carrier-grade data to provide advanced audience targeting, location intelligence, and measurement solutions for advertisers and agencies. By utilizing first-party data from mobile network operators, Emodo offers insights into consumer behavior, movement patterns, and demographics that are difficult to obtain through traditional digital advertising channels. Emodo's platform serves the programmatic advertising ecosystem by providing both demand-side and supply-side solutions. The company's core differentiator lies in its access to deterministic location data and audience insights derived from mobile carrier networks, enabling more accurate targeting and attribution than cookie-based or probabilistic methods. This positioning makes Emodo particularly valuable in the evolving privacy-conscious advertising landscape where third-party cookies are being phased out. As part of Ericsson's Emodo division, the company operates globally and works with major brands, agencies, and publishers to deliver data-driven advertising solutions. The platform combines telecom data assets with programmatic technology to serve display, video, and mobile advertising campaigns while providing robust measurement and analytics capabilities.