AI-drafted from public sources5 sources cited
- Years in industry
- 15 years
Bio
Alistair Goodman is the CEO and General Manager of Emodo. Goodman began his career on Wall Street learning about automated trading platforms, then worked as a management consultant before moving into AdTech over 20 years ago, serving as a VP of Marketing and later as a CEO helping agencies and brands navigate the shift to digital marketing. His executive experience spans general management across marketing, sales, product development, and business development, with a track record in M&A transactions and deep expertise in mobile and digital advertising, location-based services, and financial services. He sees a particular opportunity to bring data science-driven innovation to B2B marketing, a segment he regards as underserved by programmatic solutions. Source 1: forbes.com — Alistair Goodman | CEO & General Manager Source 2: onemagnify.com — CX Star: Alistair Goodman
Expertise & education
Expertise
Recognition
Publications
- Regular contributor and commentator in Digiday, ExchangeWire, and AdExchanger on publisher data and identity topics