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Alistair Goodman
CEO & General Manager at Emodo
Championing publisher-side first-party data strategy and audience intelligence, and leading one of Europe's most recognized data management platforms for media companies through the post-cookie transition.
Last updated May 30, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026
Bio
Alistair Goodman is CEO and General Manager of Emodo, a mobile and location advertising platform now part of OneMagnify. He co-founded Placecast and has led Emodo through its evolution under Ericsson and OneMagnify.
Previous Roles
CEO
1plusX (2015-2023)
Senior Executive / Commercial Leadership
Various AdTech and Digital Media Companies (Prior to 2015)
Expertise
First-Party Data ActivationData Management Platforms (DMP)Audience IntelligenceContextual TargetingPublisher MonetizationIdentity ResolutionPrivacy-Compliant AdvertisingProgrammatic Advertising
Notable Achievements
- Scaled 1plusX into a leading European publisher data and audience intelligence platform
- Led the strategic rebranding and evolution of 1plusX into Precisely, reflecting a pivot toward precision data activation
- Positioned the company as a key enabler of publisher first-party data strategies ahead of third-party cookie deprecation
- Established 1plusX/Precisely as a recognized alternative to walled garden data dependency for European publishers
Speaking Topics
Post-cookie identity and publisher data strategyFirst-party data monetization for publishersContextual intelligence and targetingGDPR and privacy-compliant audience activationThe future of the open web and publisher independence
Publications
- Regular contributor and commentator in Digiday, ExchangeWire, and AdExchanger on publisher data and identity topics
Connections