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Alistair Goodman

Operator

Alistair Goodman is CEO and General Manager of Emodo, a mobile and location advertising platform now part of OneMagnify. He co-founded Placecast and has led Emodo through its evolution under Ericsson and OneMagnify.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
CEO & General Manager
Company
Emodo
Based
Zurich, Switzerland
Connections
2
Years in industry
15 years

Career

  • CEO

    1plusX · 2015-2023

  • Senior Executive / Commercial Leadership

    Various AdTech and Digital Media Companies · Prior to 2015

Expertise & education

Expertise

First-Party Data ActivationData Management Platforms (DMP)Audience IntelligenceContextual TargetingPublisher MonetizationIdentity ResolutionPrivacy-Compliant AdvertisingProgrammatic Advertising

Speaking topics

Post-cookie identity and publisher data strategyFirst-party data monetization for publishersContextual intelligence and targetingGDPR and privacy-compliant audience activationThe future of the open web and publisher independence

Recognition

Notable achievements

  • Scaled 1plusX into a leading European publisher data and audience intelligence platform
  • Led the strategic rebranding and evolution of 1plusX into Precisely, reflecting a pivot toward precision data activation
  • Positioned the company as a key enabler of publisher first-party data strategies ahead of third-party cookie deprecation
  • Established 1plusX/Precisely as a recognized alternative to walled garden data dependency for European publishers

Publications

  • Regular contributor and commentator in Digiday, ExchangeWire, and AdExchanger on publisher data and identity topics
Connection details