CEO at Precisely (formerly 1plusX)
Goodman's long career leading publisher-focused data technology companies and his active role in industry conversations about the future of publisher data make him a relevant and notable figure for an AdTech database.
Last updated Apr 18, 2026 by jonholm
Alistair Goodman is a seasoned AdTech executive who led 1plusX, a data management and audience intelligence platform for publishers, before its evolution into Precisely. He has deep expertise in publisher-side data strategy, first-party data activation, and contextual intelligence. He is a regular speaker and commentator on publisher data monetization and the post-cookie transition.