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Alistair Goodman

Operator

Alistair Goodman is the CEO and General Manager of Emodo.

Last updated Oct 7, 2026 by the ATDb Editorial Team

Role
CEO & General Manager
Company
Based
Zurich, Switzerland
Connections
1

AI-drafted from public sources5 sources cited

Years in industry
15 years

Bio

Alistair Goodman is the CEO and General Manager of Emodo. Goodman began his career on Wall Street learning about automated trading platforms, then worked as a management consultant before moving into AdTech over 20 years ago, serving as a VP of Marketing and later as a CEO helping agencies and brands navigate the shift to digital marketing. His executive experience spans general management across marketing, sales, product development, and business development, with a track record in M&A transactions and deep expertise in mobile and digital advertising, location-based services, and financial services. He sees a particular opportunity to bring data science-driven innovation to B2B marketing, a segment he regards as underserved by programmatic solutions. Source 1: forbes.com — Alistair Goodman | CEO & General Manager Source 2: onemagnify.com — CX Star: Alistair Goodman

Expertise & education

Expertise

First-Party Data ActivationData Management Platforms (DMP)Audience IntelligenceContextual TargetingPublisher MonetizationIdentity ResolutionPrivacy-Compliant AdvertisingProgrammatic Advertising

Recognition

Publications

  • Regular contributor and commentator in Digiday, ExchangeWire, and AdExchanger on publisher data and identity topics
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