Viamedia

Leading independent ad rep and technology platform for local, addressable, and streaming TV advertising across U.S. cable and MVPD ecosystems

Viamedia is a leading independent advertising representation and technology company focused on local, addressable, and streaming television advertising. The company provides a unified platform that enables advertisers to reach targeted audiences across cable, satellite, telco, and OTT/streaming environments. Viamedia serves as an intermediary between multichannel video programming distributors (MVPDs) and advertisers, offering both managed services and self-serve programmatic capabilities for local and national campaigns. The company's platform, increasingly powered by AI and data analytics, allows advertisers to execute addressable TV campaigns with precision targeting at the household level. Viamedia's technology stack integrates with major cable operators and streaming platforms, enabling cross-screen campaign planning, execution, and measurement. Their QTT (Qualified Targeted Television) product and related offerings have positioned them as a significant player in the convergence of linear TV and digital advertising. Viamedia operates across hundreds of markets in the United States, representing cable systems and helping local and regional advertisers access premium video inventory. The company has evolved from a traditional cable ad rep firm into a technology-forward AdTech company, leveraging AI to optimize ad placement, audience targeting, and campaign performance measurement. They compete in the growing addressable and connected TV advertising space alongside both traditional media companies and pure-play AdTech firms.