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Evan Rutchik

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Evan Rutchik is a seasoned media and advertising executive known for his work in local television, addressable advertising, and media sales strategy. At Viamedia, the largest independent cable TV advertising representation company in the United States, he serves as President and Chief Strategy Officer, overseeing business development, sales strategy, and the company's positioning in the evolving local and addressable TV marketplace. Prior to Viamedia, Rutchik held senior roles in digital and video advertising, building expertise across programmatic, local media, and advanced TV. He has been a consistent voice on the convergence of linear and digital television advertising and the opportunities it presents for local advertisers and media companies alike. Rutchik is recognized in the advertising industry for his focus on democratizing advanced TV advertising capabilities for local and regional advertisers, helping smaller markets access tools previously reserved for national campaigns.

Last updated Oct 23, 2026 by ATDb automated enrichment

Role
President and Chief Strategy Officer
Company
Viamedia
Based
New York, New York, United States

AI-drafted from public sources1 source cited

Years in industry
20 years

Bio

Evan Rutchik is a seasoned media and advertising executive known for his work in local television, addressable advertising, and media sales strategy. At Viamedia, the largest independent cable TV advertising representation company in the United States, he serves as President and Chief Strategy Officer, overseeing business development, sales strategy, and the company's positioning in the evolving local and addressable TV marketplace. Prior to Viamedia, Rutchik held senior roles in digital and video advertising, building expertise across programmatic, local media, and advanced TV. He has been a consistent voice on the convergence of linear and digital television advertising and the opportunities it presents for local advertisers and media companies alike. Rutchik is recognized in the advertising industry for his focus on democratizing advanced TV advertising capabilities for local and regional advertisers, helping smaller markets access tools previously reserved for national campaigns.

Expertise & education

Expertise

Local Television AdvertisingAddressable TVAdvanced TVMedia Sales StrategyProgrammatic AdvertisingCable AdvertisingBusiness DevelopmentLinear and Digital Convergence

Speaking topics

Local and Addressable TV AdvertisingThe Convergence of Linear and Digital TelevisionAdvanced TV for Local Advertisers

Recognition

Notable achievements

  • Helped position Viamedia as the largest independent cable TV advertising rep firm in the U.S.
  • Expanded Viamedia's addressable and advanced TV advertising offerings to local and regional markets