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Joanna Drews

Operator

Joanna Drews serves as Chief Marketing Officer at HyphaMetrics, where she leads strategic positioning and go-to-market efforts for the company. She brings deep B2B marketing expertise to the AdTech sector, with a focus on enterprise-level programmatic solutions and communicating complex value propositions to agencies, brands, and publishers.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role
CMO
Company
HyphaMetrics
Based
New York, New York, United States
Connections
1

AI-drafted from public sources3 sources cited

Years in industry
15 years

Bio

Joanna Drews serves as Chief Marketing Officer at HyphaMetrics, where she leads strategic positioning and go-to-market efforts for the company. She brings deep B2B marketing expertise to the AdTech sector, with a focus on enterprise-level programmatic solutions and communicating complex value propositions to agencies, brands, and publishers.

Expertise & education

Expertise

B2B MarketingGo-to-Market StrategyTV MeasurementCross-Platform Audience MeasurementProgrammatic AdvertisingEnterprise AdTechBrand PositioningAudience Data

Speaking topics

TV and Cross-Platform MeasurementB2B Marketing in AdTechAudience Data and IdentityChallenging Legacy Measurement Paradigms

Recognition

Notable achievements

  • Joined HyphaMetrics as CMO to lead strategic positioning and marketing efforts for the panel-based TV measurement company challenging Nielsen
  • Brings deep B2B marketing expertise to communicating complex measurement value propositions to agencies, brands, and publishers
Connection details