Skip to content
ATDbbeta
J

Joanna Drews

CMO at HyphaMetrics

B2B marketing leadership in AdTech and programmatic advertising

OperatorLinkedInNew York, NY, United States

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Joanna Drews serves as Chief Marketing Officer at HyphaMetrics, where she leads strategic positioning and go-to-market efforts for the company. She brings deep B2B marketing expertise to the AdTech sector, with a focus on enterprise-level programmatic solutions and communicating complex value propositions to agencies, brands, and publishers.

Expertise
Programmatic AdvertisingB2B MarketingGo-to-Market StrategyAd Tech Platform MarketingEnterprise Advertising SolutionsBrand PositioningDigital Advertising Ecosystem
Notable Achievements
  • Led marketing strategy for Xandr during its integration into Microsoft following the acquisition from AT&T
  • Oversaw positioning of Xandr's programmatic solutions against major competitors including Google, Amazon, and The Trade Desk
Speaking Topics
Programmatic advertising strategyB2B marketing in AdTechBrand positioning through M&A transitions
Connections