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Joanna Drews

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Joanna Drews serves as Chief Marketing Officer at HyphaMetrics, where she leads strategic positioning and go-to-market efforts for the company. She brings deep B2B marketing expertise to the AdTech sector, with a focus on enterprise-level programmatic solutions and communicating complex value propositions to agencies, brands, and publishers.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
CMO
Company
HyphaMetrics
Based
New York, New York, United States
Connections
3
Years in industry
15 years

Bio

Joanna Drews serves as Chief Marketing Officer at HyphaMetrics, where she leads strategic positioning and go-to-market efforts for the company. She brings deep B2B marketing expertise to the AdTech sector, with a focus on enterprise-level programmatic solutions and communicating complex value propositions to agencies, brands, and publishers.

Career

  • VP Marketing

    Lotame

  • Marketing Leadership Role

    Various AdTech/MarTech firms

Expertise & education

Expertise

B2B MarketingGo-to-Market StrategyTV MeasurementCross-Platform Audience MeasurementProgrammatic AdvertisingEnterprise AdTechBrand PositioningAudience Data

Speaking topics

TV and Cross-Platform MeasurementB2B Marketing in AdTechAudience Data and IdentityChallenging Legacy Measurement Paradigms

Recognition

Notable achievements

  • Joined HyphaMetrics as CMO to lead strategic positioning and marketing efforts for the panel-based TV measurement company challenging Nielsen
  • Brings deep B2B marketing expertise to communicating complex measurement value propositions to agencies, brands, and publishers
Connection details