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Natascha Chamuleau

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Natascha Chamuleau is a seasoned advertising technology executive recognized for her senior revenue leadership across the European market, with a career built at the intersection of programmatic innovation and enterprise sales strategy. She has been a key figure within the Microsoft Advertising and Xandr ecosystem, helping to shape how one of the industry's most comprehensive full-stack ad tech platforms — encompassing DSP, SSP, and marketplace capabilities — operates and grows across Europe. Her career trajectory reflects a consistent focus on scaling revenue organizations and driving programmatic and direct sales strategy at a regional level. Operating within the Benelux and broader European markets, she has navigated the complex landscape of publisher monetization, advertiser demand, and platform consolidation that has defined the ad tech industry over the past decade and a half. Chamuleau represents the type of operator-leader who bridges technical platform capabilities with commercial outcomes, working across buy-side and sell-side dynamics in a market undergoing significant transformation around identity, privacy, and programmatic infrastructure.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
General Manager, Benelux
Company
Snap Inc.
Based
Amsterdam, Netherlands
Connections
4
Years in industry
15 years

Bio

Natascha Chamuleau is a seasoned advertising technology executive recognized for her senior revenue leadership across the European market, with a career built at the intersection of programmatic innovation and enterprise sales strategy. She has been a key figure within the Microsoft Advertising and Xandr ecosystem, helping to shape how one of the industry's most comprehensive full-stack ad tech platforms — encompassing DSP, SSP, and marketplace capabilities — operates and grows across Europe. Her career trajectory reflects a consistent focus on scaling revenue organizations and driving programmatic and direct sales strategy at a regional level. Operating within the Benelux and broader European markets, she has navigated the complex landscape of publisher monetization, advertiser demand, and platform consolidation that has defined the ad tech industry over the past decade and a half. Chamuleau represents the type of operator-leader who bridges technical platform capabilities with commercial outcomes, working across buy-side and sell-side dynamics in a market undergoing significant transformation around identity, privacy, and programmatic infrastructure.

Career

  • General Manager, Benelux

    Snap Inc.

  • Senior Revenue Leadership Role

    Xandr

  • Senior Revenue Leadership Role

    Microsoft Advertising

Expertise & education

Expertise

Programmatic AdvertisingDirect Sales StrategyDSP/SSP PlatformsAd MarketplacesRevenue LeadershipEuropean Ad MarketsFull-Stack Ad TechBenelux Market Development

Speaking topics

Programmatic advertising strategy in EuropeFull-stack ad tech platforms and marketplace dynamicsRevenue leadership in digital advertising

Recognition

Notable achievements

  • Held senior revenue leadership roles spanning both Microsoft Advertising and Xandr, overseeing programmatic and direct sales strategy across Europe
  • Served as General Manager for Benelux at Snap Inc., representing a major social media and advertising platform in a key European market
Connection details