Microsoft Advertising
Walled gardenRedmond, Washington, United States · Founded 2006
10001+ employees · MSFT
Sourced & current · updated Oct 12, 2026Website
Microsoft Advertising is an online advertising platform that enables advertisers to bid for ad placements across search engines including Bing, Yahoo!, and DuckDuckGo, as well as on websites, mobile apps, and video.
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsDemand Side Platform (DSP)Performance Marketing
Second-largest search advertising platform globally, behind Google Ads, with reach across Bing, Yahoo!, DuckDuckGo, and Microsoft-owned properties
Ownership
Parent: Microsoft
Subsidiaries