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Tyler Turnbull

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Tyler Turnbull is a seasoned global advertising executive best known for leading major creative networks through periods of significant transformation. In 2025, he was appointed Global CEO of McCann, one of the world's largest and most storied advertising agencies, bringing with him a track record of driving growth, creative excellence, and organizational evolution at the highest levels of the industry. Prior to McCann, Turnbull served as Global CEO of FCB (Foote, Cone & Belding), where he was instrumental in elevating the network's creative reputation and business performance on a worldwide scale. Under his leadership, FCB consistently ranked among the top creative networks at major award shows and strengthened its client roster across key global markets. He championed a culture of creativity rooted in strategic rigor, helping FCB win significant new business and deepen existing client relationships. Turnbull's career has spanned senior leadership roles across major holding company networks, giving him deep expertise in integrated marketing, brand strategy, and the evolving intersection of creativity and technology in modern advertising. His move to McCann signals a continued commitment to shaping the future of large-scale creative agency networks in an era of rapid media and technology disruption.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026

Role
Global CEO
Company
McCann
Based
New York, New York, United States
Connections
3
Years in industry
20 years

Bio

Tyler Turnbull is a seasoned global advertising executive best known for leading major creative networks through periods of significant transformation. In 2025, he was appointed Global CEO of McCann, one of the world's largest and most storied advertising agencies, bringing with him a track record of driving growth, creative excellence, and organizational evolution at the highest levels of the industry. Prior to McCann, Turnbull served as Global CEO of FCB (Foote, Cone & Belding), where he was instrumental in elevating the network's creative reputation and business performance on a worldwide scale. Under his leadership, FCB consistently ranked among the top creative networks at major award shows and strengthened its client roster across key global markets. He championed a culture of creativity rooted in strategic rigor, helping FCB win significant new business and deepen existing client relationships. Turnbull's career has spanned senior leadership roles across major holding company networks, giving him deep expertise in integrated marketing, brand strategy, and the evolving intersection of creativity and technology in modern advertising. His move to McCann signals a continued commitment to shaping the future of large-scale creative agency networks in an era of rapid media and technology disruption.

Career

  • Global CEO

    FCB · 2020-2024

  • President & CEO, FCB Canada

    FCB · 2016-2020

  • Senior Leadership Roles

    FCB · 2010-2016

Expertise & education

Expertise

Global Agency LeadershipBrand StrategyCreative TransformationIntegrated Marketing CommunicationsNew Business DevelopmentAgency Network ManagementMarketing EffectivenessClient Relationship Management

Speaking topics

The Future of Creative Agency NetworksBrand Building in the Digital AgeCreative Effectiveness and Business GrowthLeadership and Culture in Global Organizations

Recognition

Notable achievements

  • Appointed Global CEO of McCann in 2025, one of the world's largest advertising networks
  • Led FCB as Global CEO, elevating the network's creative standing and business performance globally
  • Guided FCB Canada to become one of the most awarded agencies in the country during his tenure as President & CEO
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