The Coca-Cola Company

World's largest nonalcoholic beverage company and one of the top global advertisers by spend

The Coca-Cola Company is the world's largest nonalcoholic beverage company, headquartered in Atlanta, Georgia. Founded in 1892, it owns or licenses more than 500 beverage brands sold in over 200 countries and territories. Its portfolio spans sparkling soft drinks, water, sports drinks, juice, dairy, and coffee, with Coca-Cola remaining one of the most recognized brand names on the planet. From a marketing and advertising perspective, Coca-Cola is one of the largest advertisers in the world, spending approximately $4 billion annually on advertising and marketing. The company is a major buyer of media across television, digital, out-of-home, and social platforms, making it a significant force in shaping global advertising markets. Its campaigns — from 'Share a Coke' to 'Open Happiness' — are studied as benchmarks in brand marketing, and it partners with major agencies, media owners, and technology platforms to execute global and local campaigns at scale. Coca-Cola operates through a franchise bottling model, manufacturing concentrates and syrups that are sold to licensed bottling partners who produce and distribute finished beverages. The company is publicly traded on the New York Stock Exchange and is a component of the Dow Jones Industrial Average. Its scale, brand equity, and marketing investment make it one of the most consequential advertisers in the media ecosystem.