James Trott
James Trott serves as Senior Director of Global Addressable Media at The Coca-Cola Company, one of the world's most prominent advertisers, where he oversees the company's programmatic and addressable media capabilities across global markets. In this role, he is responsible for shaping how Coca-Cola deploys data-driven advertising at scale, spanning audience targeting, media buying technology, and partnerships with platforms and publishers.
Last updated Nov 14, 2026 by ATDb automated enrichment · Connections updated Nov 14, 2026
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
James Trott serves as Senior Director of Global Addressable Media at The Coca-Cola Company, one of the world's most prominent advertisers, where he oversees the company's programmatic and addressable media capabilities across global markets. In this role, he is responsible for shaping how Coca-Cola deploys data-driven advertising at scale, spanning audience targeting, media buying technology, and partnerships with platforms and publishers.
Career
Senior Director of Global Addressable MediaCurrent
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