AudioGraph

AudioGraph is a partnership initiative launched by iHeartMedia in collaboration with data and measurement partners to bring digital-style targeting and measurement capabilities to broadcast radio advertising for the first time. The initiative leverages iHeartMedia's massive broadcast radio footprint — reaching over 90% of Americans monthly — and integrates it with digital data infrastructure to enable advertisers to apply audience targeting, attribution, and campaign measurement tools traditionally reserved for digital channels. This represents a significant technological bridge between legacy broadcast media and modern programmatic advertising ecosystems.

AudioGraph signals a broader industry trend of legacy broadcast media platforms adopting digital AdTech infrastructure to remain competitive with streaming and digital audio players like Spotify and Pandora. By enabling audience-based buying and closed-loop measurement on broadcast radio, iHeartMedia is repositioning its inventory as addressable and accountable — key requirements for modern media buyers. This could shift budget allocation back toward broadcast radio from digital audio, while also pressuring other broadcast radio operators to develop similar capabilities. It also highlights the growing importance of identity resolution and data clean room technologies in bridging offline and online media measurement.