Deals & Moves

Atlanta-based marketing agency Alloy acquired local firm Dragon Army to expand capabilities and meet growing demand.

PubX, a firm providing agent-to-agent infrastructure for advertising, has acquired Compliant, a media quality and governance firm. Compliant will operate as a PubX company under its own name with CEO Jamie Barnard becoming president of global demand growth at PubX.

Canadian private equity firm Novacap acquired Integral Ad Science in an all-cash deal valuing it at about $1.9 billion ($10.30 per share), taking the verification company private. Announced September 24, 2025; completed in December 2025.

Publicis Groupe has been appointed to handle PepsiCo's global media account without a pitch process. Omnicom was the incumbent, having held the account for over 25 years. This represents a significant account win in the competitive media buying landscape.

Facebook agreed on February 19, 2014 to acquire WhatsApp in a deal valued at about $19 billion, completing it in October 2014.

Disney’s acquisition of most of 21st Century Fox, announced in December 2017, became effective on March 20, 2019, in a deal valued at about $71 billion.

Amazon announced in May 2021 and completed on March 17, 2022 its $8.5 billion acquisition of MGM, adding thousands of films and TV shows to Prime Video.

Facebook agreed on April 9, 2012 to acquire the photo-sharing app Instagram for about $1 billion in cash and stock, its largest acquisition at the time.