News
19,178 articles covering the AdTech ecosystem
Emily Sokal fuels Dr Pepper’s Gen Z appeal
Dr Pepper is winning on TikTok, thanks in large part to Emily Sokal’s efforts.
Jena Wolfe is helping Gwyneth Paltrow’s Goop Kitchen expand to new cities
Jena Wolfe is behind the marketing plugging the brand as it grows to New York and San Diego.
How Esteban Cardona Jiménez turned a video game character into an Oscars-night escape for Coinbase
Esteban Cardona Jiménez helps Coinbase translate complex financial technology into creative work designed to reach audiences and build awareness beyond crypto’s traditional base.
How Patrón’s Allie Bostwick turned a regulatory ban into an award-winning campaign
Allie Bostwick has given Patrón's consumer PR and influencer strategy a boost.
Irv Slobodskaya drove Dr. Squatch’s entertainment strategy—now he’s heading to Good Culture
Irv Slobodskaya oversaw more than 25 entertainment and lifestyle partnerships at Dr. Squatch.
Why Mattel and Amazon turn to Justin Lefkovitch for experiential events
Lefkovitch’s Mirrored Media was born out of a pitch for a business competition.
Adam Paikowsky is turning emerging technology into brand experiences at dotdotdash
Adam Paikowsky led an AI-powered music platform called “Radio Optimism” for LG that personalized songs in multiple languages.
David creative leader André Toledo builds culture-first campaigns for Supercell, Ikea and more
André Toledo’s leadership propelled David New York to Cannes Lions success.
How Obsidianworks’ Chad Easterling is building an agency around culture and community
Chad Easterling has built an agency that understands where culture is headed.
How John Kahn has evangelized Digitas AI for clients
Kahn became Digitas North America's chief transformation officer while also balancing his role as managing director of the New York office.
Juliet Tierney builds culture strategy into a commercial discipline at Havas Media Network
Juliet Tierney has turned cultural expertise into a cross-agency discipline.
How Whitney Nichels transformed WMATA’s social media voice
Nichels has leaned into more fun social media content for WMATA.
How Gina Igwe’s culturally relevant campaigns are driving growth at DoorDash
Igwe has been behind DoorDash campaigns for the Super Bowl and the FIFA World Cup.
Translation’s Alicia Harris is helping Lego resonate culturally
Alicia Harris tapped into a fun cultural insight for kids in Lego’s “Keep Playing. See What Happens” campaign.
Kaitlyn Hebert is helping SharkNinja become a brand powerhouse, one viral product at a time
SharkNinja's Kaitlyn Hebert is reimagining celebrity partnerships with products.
Jess Scheerhorn helped make BuzzBallz a global canned cocktail leader
The Sazerac-owned brand is gaining distribution in Mexico, India and the U.K., thanks to Scheerhorn’s leadership.
How Alyssa Georg is giving Expedia Group’s travel brands distinct identities
Over the past year, Alyssa Georg has helped establish new brand platforms for Expedia, Hotels.com and Vrbo, each with their own creative identity and strategic position.
Kawhi Leonard is building a creative agency to tell his story—and help brands tell theirs
The NBA star is rebranding Lavish Mountain Productions as a full-service creative agency, beginning with a New Balance campaign tied to his KAWHI V sneaker launch.
Why C.J. Magwood invested in creators at Unilever
2026 40 Under 40 CJ Magwood Unilever
Fresh Off Her Mummy Pig Collab, Kylie Kelce Stars In Honey Baked Ham’s Holiday Ad
The spot returns Kelce to the Philadelphia-based Honey Baked store her grandmother shopped at growing up
EBU extends ASO cycling rights
Cycling fans across Europe can continue to experience the Tour de France, La Vuelta and other iconic races until 2032, following a two-year extension of the media rights agreement between the European Broadcasting Union (EBU), Amaury Sport Organisation (ASO) and Unipublic. Coming shortly after the partners announced their agreement for 2026–2030, the extension provides audiences […]
Quickline, ruwido partner on new remote control
Quickline and ruwido have developed a new remote control designed to deliver an intuitive and accessible entertainment experience for Quickline customers. The new remote combines effortless usability, accessibility-focused elegant design and European manufacturing quality. Developed and manufactured in Austria, the new remote reflects a shared commitment to quality, usability and customer-centric design. While maintaining a […]
The New Rules Of Journalist Outreach, Based On Millions Of Emails
Get journalist outreach pitches seen and understood with relevant targeting, authenticated domains, concrete subject lines, and clear openings that shape AI inbox summaries. The post The New Rules Of Journalist Outreach, Based On Millions Of Emails appeared first on Search Engine Journal.
‘We Cannot Cap What We Cannot Count’: MarkApp on What MENA Needs Before CTV Scales
Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook… Video budgets in MENA followed audiences to Snapchat, TikTok, and Meta, and social video still accounts for most of the [...] The post ‘We Cannot Cap What We Cannot Count’: MarkApp on What MENA Needs Before CTV Scales appeared first on ExchangeWire.com.