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A glossary for creators decoding brand deal contracts, including usage rights, exclusivity, payment terms, indemnity, FTC disclosures and more.

A final checklist to make sure creators have thoroughly reviewed legally binding brand contracts, including pro tips and common mistakes.

Walmart’s partnership with Major League Soccer blends broadcasts, merchandise and supplier integration—amplifying soccer ahead of the 2026 World Cup.

Fig and director Matthew Dillon Cohen capture years of change in a home anchored by the same painted backdrop.

Firms are battling to help brands understand how people find and buy products.

Meta is testing tools designed to improve retail media campaigns that run on Facebook and Instagram.

Three big problems retailers, AI firms, and industry trade orgs need to work out to pave the way for AI-powered commerce.

The startup predicts outcomes from early signals and executes budget and creative changes across channels.

The tool is already being used in client pitches and won Stagwell agency Assembly new business.

Merrell, the footwear brand known for its hiking boots, wants to democratize the outdoors with the first global brand platform in its 45-year history.

On March 11, Mark Ritson and leaders from BMW, Essity, and Sinch break down what’s driving change in customer engagement, and how brands can keep up. The post See how leaders bridge the engagement divide by attending ‘Engage with SAP Online’ appeared first on MarTech.

Learn how AI bots interpret your content and affect customer perceptions. Optimize your website for the evolving world of AI. The post What AI Sees When It Visits Your Website (And How To Fix It) appeared first on Search Engine Journal.

Omnicom boss John Wren previously told investors that 'client conflicts are really not the issue they were in the past'.

With the rise of supply-path optimization, SSPs are under pressure to prove they aren’t just interchangeable pipes. Their drive to differentiate helped spark the sell-side curation trend over the past few years – and is also part of the rationale behind Onetag’s acquisition on Monday of Aryel, a creative ad tech platform based in Italy. The […] The post Curation Platform Onetag Just Acquired This Creative Tech Startup. Here’s Why appeared first on AdExchanger.

Agencies have a compute probable. As AI takes over more of their day-to-day work, its introducing a new and deeply unpredictable cost center.

With WPP's strategic transformation announced last week, the battle for holding company supremacy could turn out differently than it's been the last five years.

Publishers and tech companies are developing a “pay by demonstrated value” model in AI content licensing that ties compensation to usage.

The holdco platforms need to deliver on the promises made — and so far, clients aren’t seeing it.

Brands like Urban Outfitters and American Eagle are embracing a new, micro-creator-focused approach to influencer marketing. Why now?

The surveillance state targets state employee’s vehicles; Belgium targets Google’s ad tech business; and brands embrace being targeted by trolls. The post Brokering A Piece; An Antitrust Case, You Say? appeared first on AdExchanger.

Every era of advertising has been defined by the moment its infrastructure became the bottleneck. In the late 1990s, the bottleneck was the fax machine. Media buyers negotiated insertion orders over phone calls, signed paper contracts and waited days to confirm a campaign was live. The industry did not abandon that process because it was […] The post Why Binary Audience Decisions Aren’t Fit For The Agentic Era appeared first on AdExchanger.

Google AI Overviews shows fast growth across nine industries, now triggering AI Search in nearly half of all search queries. The post Google AI Overviews Surges Across 9 Industries appeared first on Search Engine Journal.