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16,093 articles covering the AdTech ecosystem
Arla ad shows worker racing to warehouse 'victory' powered by a 'good breakfast'
Campaign was made by Droga5 London.
Omnicom ‘proud’ of PepsiCo media work as it reels from global loss and stock drops 5%
Publicis was awarded PepsiCo's global media account without a pitch.
Watch the newest commercials from The Home Depot, Raising Cane’s, Hanes and more
The Home Depot promotes its Labor Day savings on everything “from gardening essentials to power tools.”
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows
Today remained in first place in the demo, finishing above the 600,000 viewership mark.
The FTC’s Amazon Lawsuit Is Ad Tech’s History Of Opacity Repeating Itself
It feels like déjà vu all over again. The Federal Trade Commission (FTC) and 22 state attorneys general are suing Amazon, the commission announced Monday. The FTC claims Amazon’s ad platform introduced a change in late 2018 that allowed it to secretly inflate prices for Sponsored Product ads on its ecommerce site. As a result […] The post The FTC’s Amazon Lawsuit Is Ad Tech’s History Of Opacity Repeating Itself appeared first on AdExchanger.
Five Below’s ‘maniacal focus’ on the customer pays off
CEO Winnie Park attributed some of its Q2 success to a shift away from traditional media spending channels last year.
How AI is powering Target’s back-to-school push
The mass retailer is utilizing AI for wish lists and recommended actions on its e-commerce site, Target’s senior vice president of technology told Retail Dive.
Disney Taps Xbox Exec Jennifer Creegan as First Marketing Tech and Operations Chief
Disney has set former Xbox exec Jennifer Creegan as the company’s first head of marketing technology and operations. This newly created role, first announced earlier this year, is part of Disney chief marketing and brand officer Asad Ayaz’s enterprise marketing organization and will serve as part of the leadership team. Creegan will join Disney on […]
Rosie O’Donnell Meets With Epstein Survivors and Sings ‘I Am Woman’: ‘I’m Sorry That Our Country Is So F—ed Up’
Rosie O’Donnell is showing support to survivors of Jeffrey Epstein’s sexual abuse and sex trafficking. In a new video posted to her Instagram, O’Donnell met with several survivors and sang a rendition of Helen Reddy’s “I Am Woman” together. “I know it’s been very hard for you and with very little support,” O’Donnell tells the […]
Why measurement issues still plague commerce media—and other takeaways from the channel’s first upfront
Ascendent Network held what it's billing as the first retail and commerce media upfront in New York on Sept. 2.
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Disney adds Jennifer Creegan as head of marketing technology and operations.
Brand Dollars, Befriending Rivals, and Looming Consolidation: How Retailers Are Plotting the Next Phase of Commerce Media
Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out their plans.
How Delta, Peanuts, and Yahoo Use Nostalgia to Reconnect Iconic Brands With Culture
Three communications leaders on turning major anniversaries into opportunities for cultural relevance and future growth.
Norah O’Donnell Returns to the Morning Shift at CBS News
She previously anchored CBS News’ flagship morning show from 2012 until May 2019.
Maria Bartiromo No Longer With Fox News Media
Bartiromo has been with Fox News Media since January 2014.
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected
Google won't be forced to spin off its ad exchange or publisher ad server, but industry leaders are split on whether the court’s behavioral remedies will actually restore competition.
The internet is waxing nostalgic, os TikTok’s song of the summer is a blast from the past
Much has been said about the long-term decline of the "song of the summer." Once upon a time, universal bops like the "Macarena" brought the entire country together for dance parties that lasted the entire season. In 2026, however, pop culture is so fractured that it's impossible to pick out a single track that unites the nation. Instead, one's choice for the song of the summer crown depends on regional and demographic indicators. TikTok is one hub that still offers some semblance of monoculture. Last year, posts about vacations gone wrong brought Jess Glynne's 2015 single "Hold My Hand" back into the spotlight. The track wasn't officially named the song of the summer, but for me, the Jet2holidays meme is the most memorable culture export from the dog days of 2025. Visit Tubefilter for more great stories.
Want people to pay attention to your movie trailer? Turn it into a playable game.
Next month, a film titled Street Fighter will revive a franchise that began with a series of iconic arcade games in the late 80s and early 90s. Production companies Paramount and Legendary want to ensure that multiple generations of gamers hit the box office in October, so they have concocted a novel promotional strategy: They turned the latest Street Fighter trailer into a playable video game. The trailer premiered at an event in Tokyo's Shinjuku district, but the big reveal came hours later on the Legendary YouTube channel. Through YouTube Playables, a gaming hub that debuted in 2024, Legendary released a game called Street Fighter: Combo Challenge. Unlike other Street Fighter titles, Combo Challenge isn't a fighting game; it's more similar to a rhythm game, but if you're old enough to know how to perform the quarter-turn input for a hadouken, it will help you roll up a high score. Visit Tubefilter for more great stories.
TikTok is bringing the battle for sports fan attention back to the NFL gridiron
Days before the start of the 2026 NFL season, TikTok has renewed its partnership with the most-watched sports league in the U.S. Football will be all over the U.S. version of TikTok in the coming months, with users getting access highlights, player interviews, and archival footage. Through a multiyear partnership, TikTok will disseminate NFL coverage for seasons to come. Synergy between the two companies dates back to the 2010s, and TikTokers showed up in NBC football broadcasts in 2024. Heading into the 2026 docket, the NFL will share content across nine different accounts, including a flagship hub that reaches more than 20 million followers. Visit Tubefilter for more great stories.
Google signs MrBeast for a multiyear deal promoting Gemini, Google Health, Fitbit
MrBeast is having quite the week. Just a day after the debut of his and James Patterson‘s collab book The Most Dangerous Games, Google dropped the news: It has signed a multiyear deal with Donaldson to promote its AI chatbot Gemini, Google Health, and wearables subsidiary Fitbit. “As the first creator to reach 500 million […] Visit Tubefilter for more great stories.
Hannaford brings back seasonal in-store farm stands
The grocer is partnering with more than 125 local food producers to source fruits and vegetables for the displays.
Untuckit acquired by Randa
The deal will provide the DTC apparel brand with capital, global sourcing and “market-leading retail relationships” to support its next phase of growth.
Walmart shoppers can now get Dunkin’ delivered alongside orders
The service follows a similar announcement with Subway as the retailer aims to become a contender in the restaurant delivery space.
Victoria’s Secret embraces nostalgia, entertainment trends
The lingerie giant has also worked to improve core product like bras, which boosted Q2 sales growth across brands, categories and channels.