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News

5,217 articles covering the AdTech ecosystem

Spark SEO Unveils Bold Rebrand and Strategic Shift to AI Search

MarTech Series

Pioneering the Future of Digital Marketing with complete Answer Engine Optimization Spark SEO, a boutique marketing company renowned for its innovative digital marketing services, has announced the completion of a comprehensive rebrand that marks a significant shift in its market positioning. This transformation begain in November 2025 with a new logo and refreshed brand colors, […]

Apr 17, 2026Source

Introducing DV’s AI SlopStopper for Social, Maximizing Media Quality and Campaign Performance

MarTech Series

New Industry Leading offering helps advertisers avoid low-quality AI-generated content and safeguard brand reputation across social and video platforms DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced the expansion of DV AI Verification™ to include DV’s AI SlopStopper™ for social. The new industry-leading offering is designed to […]

Apr 17, 2026Source

Redefining Enterprise Engagement at InnoEX Hong Kong: Aurora Mobile’s EngageLab Unveils AI-First Solutions

MarTech Series

Aurora Mobile’s EngageLab showcases how to build stronger customer relationships with AI agents and omnichannel, solving critical engagement bottlenecks for global enterprises Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services, today announced that its AI-first customer engagement platform, EngageLab, successfully showcased its latest […]

Apr 17, 2026Source

Black representation drives brand opportunities: Here’s what the numbers say

Marketing Dive

Black audiences are significantly more likely to pay attention to an ad if they feel it reflects their culture, according to Nielsen research.

Apr 17, 2026Source

Google’s Product Feed Strategy Points To The Future Of Retail Discovery via @sejournal, @brookeosmundson

Search Engine Journal

Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility. The post Google’s Product Feed Strategy Points To The Future Of Retail Discovery appeared first on Search Engine Journal.

Apr 17, 2026Source

Experiential has an honesty gap

Campaign

Following Barbie Dream Fest in Florida, fan experiences need to be honest about budget and ambition.

Apr 17, 2026Source

Can we talk about whether agencies should be client-centric?

Campaign

A business designed around marketers' wants might not be set up to deliver on their needs.

Apr 17, 2026Source

Wilkinson Sword enlists boxer Anthony Joshua to promote its upgraded Quattro razor

Campaign

The work was created by Buddy Media.

Apr 17, 2026Source

Dove awards seven-figure influencer brief

Campaign

Unilever-owned beauty brand Dove appoints creative comms agency to micro-influencer marketing brief after four-way competitive pitch.

Apr 17, 2026Source

AI ad of the week: A heartfelt take on AA batteries wins Runway’s fake ad contest

Ad Age

The creative who produced the winning spot was also behind a mock Volvo ad in 2024 that generated significant buzz in the ad industry.

Apr 17, 2026Source

Casper’s darkly comic ads show horrible days redeemed by great sleep

Ad Age

The “Daymares” campaign from Orchard says a good night’s rest is one thing you can count on.

Apr 17, 2026Source

Stonly Launches Knowledge Agents to Keep Customer Service Knowledge Current, Accurate, and AI-Ready

MarTech Series

AI innovation continuously monitors changing source material and live support signals, identifies knowledge gaps and errors, and drafts precise updates to support knowledge Stonly, the agentic AI and knowledge platform for customer service, announced the launch of Knowledge Agents, a new AI capability designed to help support organizations keep the knowledge used by customers, agents, […]

Apr 17, 2026Source

Quantiphi Named First Preferred Amazon Quick SI Partner by AWS Generative AI Innovation Center

MarTech Series

Quantiphi, an AI-first digital engineering company, has been named as the First Preferred Amazon Quick Global SI Partner by the AWS Generative AI Innovation Center (GenAI IC) Partner Innovation Alliance (PIA), enabling Quantiphi to modernize data strategies with Agentic AI and transform enterprise productivity for customers worldwide. Through the launch of Quick, AWS introduced an […]

Apr 17, 2026Source

DigitalMYnd Launches with New Intelligence Platform, Reuniting Former Phoenix Marketing International Team

MarTech Series

DigitalMYnd launches with a new intelligence platform built for a world where insights are abundant but action is scarce. By combining behavioral data with human insight, DigitalMYnd helps companies move faster, make better decisions, and turn continuous intelligence into real business results. DigitalMYnd, a new marketing intelligence company built for a world overflowing with data […]

Apr 17, 2026Source

From ChatGPT to Claude and Grok: AI.cc’s One-API Solution Powers Next-Gen AI Agents and Applications

MarTech Series

The AI landscape in 2026 is defined by diversity rather than dominance. Developers and enterprises are no longer relying on a single model; instead, they are combining the unique strengths of multiple frontier models to build more capable, efficient, and creative AI systems. AI.cc (www.ai.cc) is enabling this shift by offering a true one-API solution that provides instant […]

Apr 17, 2026Source

everle Inc, Launches Blob AI 2.0: A Subscription-Based AI Companion Built on Privacy, Ethical Design, and No Ads

MarTech Series

Built around user privacy and to protect human agency. Blob AI has no ads. No data training. No engagement loop. It’s AI for the people who don’t trust AI. Everle, Inc. announced today the launch of Blob AI 2.0, a subscription-based AI companion designed from the ground up around user privacy, mental wellbeing, and ethical […]

Apr 17, 2026Source

Soultware LLC Launchs Website Development Services for Small Businesses Seeking Affordable High-Converting Websites

MarTech Series

U.S.-based Soultware LLC helps small businesses grow online with fast, affordable, and high-converting website development services. Soultware LLC, a U.S.-based website development agency, officially announces the launch of its services focused on helping small businesses build affordable, high-converting websites that drive measurable growth in an increasingly competitive digital landscape. We help small businesses grow with […]

Apr 17, 2026Source

Munch Studio Launches AI Video Editing Suite That Turns Long-Form Video Into Social Media Content in Minutes

MarTech Series

New AI video tool automatically clips, captions, scores and publishes social reels and short-form content for business owners — all included in the $48/mo plan Munch Studio, an AI-powered social media management platform built for small business owners, launched a comprehensive AI video editing suite that transforms long-form video into ready-to-publish social media content automatically. […]

Apr 17, 2026Source

Adaptigent Publishes New Report on API Integration, Governance, and AI in Enterprise Modernization

MarTech Series

Adaptigent releases report showing integration-led modernization drives ROI, reduces costs, and enables AI without replacing legacy systems. Adaptigent, a software technology company focused on API enablement and enterprise connectivity, announced the publication of its new thought leadership report, Modernization without Migration: How API Integration, Governance, and AI Support Enterprise and Mainframe Modernization. This new report […]

Apr 17, 2026Source

ReelShort, Endemol Shine Brasil Launch Hit Microdrama ‘Married at First Sight’ in Brazil (EXCLUSIVE)

Variety Digital

ReelShort and Endemol Shine Brasil have teamed up on the Brazilian adaptation of one of the microdrama platform’s biggest global hits, “Married at First Sight.” Locally titled “De Repente Casados,” the new vertical‑format microdrama premieres April 18 exclusively on ReelShort. One of platform’s standout titles, “Married at First Sight” was originally released in 2023 and […]

Apr 17, 2026Source

The Standard's Dan Locke to join The Independent in new tie-up

Campaign

Independent Media completed deal to run digital operations of The Standard.

Apr 17, 2026Source

What’s wrong with media planning?

Campaign

The role has been "underfunded, rushed and reduced to frameworks rather than applying quality, human thinking", according to Pippa Glucklich.

Apr 17, 2026Source

Inside Del Taco’s reunion with the creator of its most viral Vine—10 years later

Ad Age

The enduring legacy of Cathleen Dovolis’ viral video prompted Del Taco to reunite with and honor her with a mural and other art installations at the Torrance, California, location where her Vine was filmed.

Apr 17, 2026Source

OpenAI under the microscope—what ChatGPT shifts mean for advertiser AI strategies

Ad Age

On Ad Age Insider, a discussion on how advertisers view OpenAI now, where ChatGPT ads fit in the AI channel, why Instant Checkout stalled and what signals brands should watch next.

Apr 17, 2026Source
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