News

The enduring legacy of Cathleen Dovolis’ viral video prompted Del Taco to reunite with and honor her with a mural and other art installations at the Torrance, California, location where her Vine was filmed.

On Ad Age Insider, a discussion on how advertisers view OpenAI now, where ChatGPT ads fit in the AI channel, why Instant Checkout stalled and what signals brands should watch next.

Millennials now account for nearly 30% of U.S. retail spending, and they want reminders of their childhood and teens.

This week, we’ve got the exclusive on Fogo De Chão’s new agency partner, plus plenty more.

Brands elevate consumer conversations and cultural shifts with film-inspired narratives.

American Eagle, Nespresso, Peloton, Dove, and more are behind the week's most notable ads.

Building the cult favorite beverage brand to $1 billion using mystique.

Delivers Double-Digit Adjusted EBITDA Margin and Positive Cash Flow in Initial Fiscal Year as a Standalone Company Forecasts 20%+ Growth in Core Revenue for Fiscal Year 2026 Driven by Modular Products and Managed Services that Provide Customers with Maximum Flexibility Increases the Pace of AI-Enabled Development to Drive Efficiencies and Benefits for Company and its […]

Klaviyo, the autonomous B2C CRM, and Canva announced a deepened commitment to their partnership with an expanded integration that enables marketers to design and streamline full campaigns in Canva and reach consumers wherever they are. Marketers can seamlessly bring their Canva designs into Klaviyo to personalize, refine, and deliver customer experiences at scale. The expanded […]

Innovative platform amplifies Highwire’s expert counsel, turning complexity into competitive advantage Highwire, a strategic marketing and communications agency at the intersection of innovation and industry, announced the launch of AcroAI, ​an agentic AI platform that gives marketing and communications leaders real-time strategic insights to drive measurable business impact securely and at scale. Highwire Launches AcroAI, […]

Brandpoint helps PR and marketing professionals prove the impact of their work with the first end-to-end solution for premium content placement, earned editorial coverage and measurable AI visibility — all in one solution. Brandpoint announced its evolution as the industry’s first solution to create, distribute and measure brand campaigns across paid and earned media. This […]

Sinch (Sinch AB (publ)) has been named a Leader in the inaugural IDC MarketScape: Worldwide Communications Engagement Platforms 2026 Vendor Assessment*- the first analyst evaluation to assess vendors across the converging landscape of Communications Platform as a Service (CPaaS), Unified Communications as a Service (UCaaS), and Contact Center as a Service (CCaaS). Until now, enterprise […]

In an AI-driven buyer landscape, being “found” is no longer enough; being understood is what drives measurable results. Long before modern marketing existed, humans communicated solely through spoken language before adopting an early form of localization using images and symbols to communicate stories across tribes and cultures. Centuries later, innovations such as the printing press […]

Agentic commerce is coming to the Asia-Pacific region. The retailers who win will be the ones whose loyalty infrastructure is fast enough for machines to find Picture this: A loyal customer asks their AI assistant to restock the household essentials they buy every fortnight. The agent checks inventory, compares prices, and looks for loyalty benefits […]

This week, advertising, streaming, and regulation converged as platforms doubled down on monetisation while facing growing scrutiny. In today’s MadTech Daily, we discuss OpenAI building a tool to track ChatGPT ad conversions, UK MPs voting down under-16 social media ban [...] The post The Stack: Advertising’s Next Phase appeared first on ExchangeWire.com.

Campaign and Marketing Week will co-host sessions at Cannes Lions 2026 as part of parent company Haymarket’s week of activities at the global advertising festival.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: ‘But, But… You Need A Licensing Deal!’ appeared first on AdExchanger.

Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance with its self-imposed competitive differentiator: authenticity. The post Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV appeared first on AdExchanger.

For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand.

While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.

LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.

Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.

Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.

OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon. The post The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott appeared first on AdExchanger.