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Anthropic invites the hard questions about AI in latest Claude campaign

Mother London’s new spot comes as Anthropic is collecting public concerns and promising transparent follow-up.

Claude - There’s Hope in Hard Questions - 90s

Week of June 29 Morning News Ratings: CBS Mornings Grows Ahead of Holiday

GMA had gains in the Adults 25-54 demo.

Hasbro debuts Play-Doh for adults

The toy company is entering into adult crafting and home decor with the launch of Blooms by Play-Doh.

Levi’s World Cup virality could boost Q3

Meanwhile the denim maker posted strength in direct-to-consumer and wholesale in the second quarter.

Are grocers making smart investments in back-end AI?

Retailers should lean into tech partnerships to alleviate operational pain in the short term, while laying the rails for agentic operations, experts said.

CEOs fear they’re underinvesting in AI

More than half of chief executives are concerned their businesses will fall behind due to limitations in technology foundations, according to a new survey.

Meta introduces AI-powered room visualization feature

With the new Meta AI tool, users can see what real products look like in their spaces, compare options and buy items through the brands’ websites.

Movers & Shakers: AMV BBDO, Dentsu Creative, Leo UK, Mediasense, Uncommon, Feral, Wonderhood and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Pitch Update: Coca-Cola, Booking.com, Fujifilm, Skechers, Haier, Brook Taverner, Spire Healthcare and more

Campaign's weekly round-up of pitches, reviews and account wins.

Pablo MDs Harriet Knight and Hannah Penn depart

Knight and Penn became joint managing directors in 2021.

Marketing Vanguard at Cannes: Why the Experience Is the Brand ft. Virgin Voyages’ Nathan Rosenberg

Plus, why the real marketing happens after the experience.

Week of June 29 Evening News Ratings: World News Tonight Wins Short Week

CBS Evening News fell below the 4 million-viewer mark

Rapid delivery cements itself as a ‘mainstream’ grocery option, report says

The fulfillment method has established a loyal user base that uses it for a full range of everyday household needs, Coresight found.

Brookshire Brothers rolls out AI tool for planning promotions

The Texas-based grocer said the tech implementation will help it better execute deals and measure their performance.

Thrifting, consumer habits may help shift textile recycling challenges

A resurgence of secondhand shopping, new sorting methods and policy initiatives are all poised to help shift the needle on textile waste, speakers at a NERC webinar said.

Back-to-school shoppers head to mass merchants, department stores

Consumers are worried about their personal finances and plan to shop accordingly as value and affordability steer the market, according to Deloitte.

Destination XL board rejects go-private offer — again

The retailer's board recommended shareholders reject an updated offer from Zodiac Partners, calling it an opportunistic move on DXL’s current market pressures.

Cresta Launches Training Simulator, Using AI Agents to Provide Dynamic Training to Human Agents

Simulated customers powered by Cresta’s AI Agent technology let agents practice conversations grounded in real conversation data to decrease onboarding time, improve employee retention, and increase agent performance. Cresta, the leading customer experience AI platform, announced the launch of Cresta Training Simulator, an agentic training product for human agents that replaces scripted role-play with live, […]

Getty Images Extends Creative and Editorial Subscriptions to Individual Professionals

New single-seat plans bring Getty Images’ world-class creative and editorial visual content to individual creators, marketers, and editorial professionals Getty Images, a preeminent global visual content creator and marketplace, announced new single-seat Creative and Editorial image subscriptions. The plans give independent professionals the same subscription-based access to Getty Images’ premium visuals that the world’s top […]