News

Kochava Unveils Creative Services Workspaces on StationOne, Featuring Leading Partners Higgsfield, Luma, and Spaceback by Rembrand

Empowering Creative Teams to Move Faster, Personalize Deeper, and Focus on What Matters Most Kochava, the leading real-time data solutions company for omnichannel outcomes, announces the expansion of StationOne by Kochava with new, purpose-built workspaces for marketers and creative professionals, powered by top AI partners Higgsfield, Luma, and Spaceback by Rembrand. The announcement signals a new era of creative workflow: […]

‘Technoblade Never Dies’ Documentary Film About Late Minecraft Content Creator in the Works With Funding From Riot Games and Hypixel Studios

The life and legacy of Technoblade, the beloved and influential Minecraft creator who died in 2022, will be chronicled in a feature-length documentary film. Titled “Technoblade Never Dies” — a catchphrase of the late California-based creator — the project is being made with the full support and cooperation of Technoblade’s family. The film is being […]

PepsiCo hands global media to Publicis amid transformation at CPG giant

Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.

Hoka builds Strava running stats into digital OOH campaign

The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the results for campaign creative.

When AI Has Nothing On Your Company, It Describes Someone Else via @sejournal, @DuaneForrester

Publishing more content won't fix AI substitution. Retrieval repeats the same popularity bias that thinned your presence in the weights. The post When AI Has Nothing On Your Company, It Describes Someone Else appeared first on Search Engine Journal.

Tappx Reduces its Carbon Footprint by 18% All While Boosting its Advertising Business by 74%

Tappx, a leading ad tech company offering multi-platform digital advertising solutions, has presented its carbon footprint results for 2025—a year in which it managed to reduce its total emissions by 18% as they fell to 101 tCO₂e while at the [...] The post Tappx Reduces its Carbon Footprint by 18% All While Boosting its Advertising Business by 74% appeared first on ExchangeWire.com.

7Up - Exposing the Illemonati - 60s

What Primates Can Teach Us About Social Media Marketing

The difference between reaching people and moving them.

Nvidia Confirms Purchase of Hugging Face for Nearly $13 Billion

The deal is the chipmaker's second-largest acquisition as Nvidia stakes its future on open-source AI.

Google loses the ad monopoly case, but keeps the monopoly

A federal judge found Google illegally monopolized key ad-tech markets, but rejected the remedy that could have fundamentally reshaped them. The post Google loses the ad monopoly case, but keeps the monopoly appeared first on MarTech.

ChatGPT Ads Hit A $1 Billion Run Rate. Here’s What Advertisers Say Will Get Them To Spend More

Like a kid playing dress-up in their parent’s clothes, OpenAI is trying to look all grown up. But it still has quite a ways to go. Earlier this week, OpenAI announced that its ads business hit a $1 billion annualized revenue run rate. For those less trained in finance-bro vocabulary, “annualized revenue run rate” is […] The post ChatGPT Ads Hit A $1 Billion Run Rate. Here’s What Advertisers Say Will Get Them To Spend More appeared first on AdExchanger.

Pardon the Disruption: Is grocery’s loyalty boom swaying price-sensitive shoppers?

Retailers across the industry have made significant changes to their loyalty programs. But there’s more work to be done to connect with value-seeking shoppers.

PlayTiger Brings Agentic Orchestration to Roblox Through ChatGPT and Claude

130 agent-ready API operations enable AI agents to analyze performance, configure measurement, manage Roblox advertising and coordinate studio workflows beyond standard Roblox APIs. Toya announced PlayTiger connectors for ChatGPT and Claude, bringing its analytics, marketing and studio capabilities into the AI tools teams already use. Through a secure, permissioned connection to PlayTiger, AI agents can […]

Validity Launches Heatwave Blocklist to Combat Unethical Cold Email Practices and Synthetic Domain Warming

Built from millions of targeted data signals, Heatwave helps mailbox providers and ESPs identify manufactured send reputation through fake engagement. Validity, the leading provider of Enterprise AI solutions for digital marketers, announces Validity Heatwave, a new email blocklist that identifies unethical cold email practices including artificial domain warming. Drawing on an analysis of millions of targeted […]

Tech Mahindra Launches AWS Agentic Process Transformation CoE to Redefine AI-Led Business Operations

Tech Mahindra, a leading global provider of technology consulting and digital solutions to enterprises across industries, announced the launch of its Amazon Web Services (AWS) Agentic Process Transformation (APT) Center of Excellence (CoE), a strategic initiative designed to accelerate enterprise adoption of Agentic AI through scalable, outcome-driven business transformation. The AWS APT CoE will deliver […]

PwC and Palantir Expand Strategic Alliance to Help Organizations Scale Enterprise AI

Expanded collaboration can help organizations build intelligent enterprises through scaled enterprise AI, M&A transformation, and ERP modernization PwC US and Palantir Technologies Inc. announced an expansion of their strategic alliance to help organizations use data and AI to transform critical business operations and deliver measurable enterprise value. The alliance will initially focus on three priority […]

AI Assistants Used to Answer Questions. Now They Want to Run the Business

AI chat assistants learned to answer questions. Then, they learned to solve problems. Now, companies are extending those conversations beyond support. Customer support AI used to have a clear job: answer the question, or send the customer to someone who could. Newer AI assistants can complete routine tasks themselves, from resetting access to updating account […]

AI SEO and GEO Tools: What Brands Need as the EU Officially Classifies ChatGPT as a Search Engine

The European Commission has designated ChatGPT a Very Large Online Search Engine, placing it alongside Google and Bing. Azoma explains what AI SEO and GEO tools should deliver as AI search goes mainstream Azoma, the Agentic Commerce Optimisation platform that helps brands drive revenue through AI shopping agents like ChatGPT, Google Gemini, Amazon Rufus and […]

TwelveLabs Launches Compliance by TwelveLabs to Find Potential Content Violations Quickly, Accurately, and Easily Across Any Region

The first application built on TwelveLabs’ video intelligence platform gives compliance teams a new level of control in content moderation TwelveLabs, a leading video intelligence company, today announced the general availability of Compliance by TwelveLabs, a new SaaS solution that helps media, entertainment, and broadcast teams screen video content against compliance standards. Now any violations […]

ByteBrew Brings Live Operations into App Developers’ AI Workflows, Closing the Agentic Loop From Insight to Action

Find the friction, tune it in chat, and ship personalized updates worldwide, all within ByteBrew’s Shift AI ByteBrew, the leading all-in-one mobile platform to analyze, operate, and grow mobile apps, today announced that Operate, its live operations stack, now runs natively inside Shift AI, the company’s real-time app intelligence Model Context Protocol (MCP) server. With Operate built […]

New Measurement Data: AI Engines Disagree by 2× on Which Brands to Recommend, Treyci Analysis Finds

Analysis of more than 1,200 scored AI answers shows the same brands, asked about with the same buying questions in the same month, were mentioned in 81% of one AI engine’s answers and just 43% of another’s — a gap invisible to companies that only spot-check ChatGPT. Treyci, an AI visibility intelligence platform, released measurement […]

InboxAlly Launches Deliverability Hub With 11 Free Tools

New no-signup suite helps senders investigate spam placement, authentication, blocklist, content, list-quality and warmup issues in one place InboxAlly, the email deliverability platform trusted by more than 20,000 brands, announced the launch of its expanded Email Deliverability Hub, combining the company’s reputation-improvement platform with a suite of 11 free tools. The new tools help senders […]

AI Giant Nvidia to Buy Hugging Face for $12.9 Billion

Nvidia co-founder and CEO Jensen Huang is making a big new bet on an open-source AI future. On Thursday, Huang announced that Nvidia, a major supplier of hardware to power AI applications, reached a deal to acquire Hugging Face — which operates a platform for building AI open-source models — for $12.93 billion. “Together, we […]

‘Jet Lag: The Game’ Season 19 Finale Heads to Regal, Picturehouse Movie Theaters as Nebula Expands Cineworld Partnership (EXCLUSIVE)

Popular travel-competition web series “Jet Lag: The Game” is flying into select Cineworld-owned theaters for its Season 19 finale Oct. 3. On the heels of the series’ Season 19 premiere event at Picturehouse Cinemas in London in August, the upcoming finale will screen at select Regal, Picturehouse and Cineworld locations across the U.S. and U.K. […]