1,316 articles covering the AdTech ecosystem
Leo UK created the work.
Instacart says it can deliver “seafood just how you like.”
Ad Age Mid Market Brand Leaders honors CMOs and senior in-house marketers driving measurable growth and leadership at mid-sized brands.
Every 10 minutes, the doors open to reveal a custom promo moment.
Paramount and Warner Bros. Discovery are poised to shake up the ad industry, but not without clearing some hurdles.
Layoffs hit CNBC as fewer than a dozen positions have been eliminated as part of an editorial overhaul.
Dentsu has acquired a majority stake in Smartly.ai, an AI-powered marketing automation platform, for an undisclosed sum. The acquisition strengthens Dentsu's AI capabilities and automated campaign management offerings for clients across social and programmatic channels.
IAB Tech Lab has released version 2.0 of its Seller Defined Audiences framework, introducing new standards for first-party data activation in programmatic advertising. The update includes enhanced privacy controls and interoperability standards for publisher audience segments.
TikTok has launched an expanded suite of e-commerce advertising solutions in the US, including a new Shop Ads format that integrates directly with TikTok Shop. The new ad products allow brands to create shoppable video ads with seamless checkout experiences within the app.
Bing rewrote its webmaster guidelines to cover Copilot grounding, meta directive controls for AI answers, and a softened stance on AI-generated content. The post Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions appeared first on Search Engine Journal.
While governments and global corporations work to lower their carbon footprints, companies within the ad industry are making strides toward sustainable carbon neutrality
Marketing boss Annie Barrett wants to build on the 'halo' effect from Jackson's first ads.
CNN staffers are reportedly apprehensive following the news that they will be part of Paramount Skydance.
The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients’ money. The post Feeding A DSP With Shopper Data appeared first on AdExchanger.
The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering consumer sentiment.
Created with agency Bailey Lauerman, “Impressive Innovation” demonstrates how the company brings precision and performance to wipers and beyond.
A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics and influencers, executives indicated.
This week's SEO Pulse highlights evolving AI link formats, cross-language sourcing biases in ChatGPT, and mounting pressure on traditional organic traffic. The post Discover Core Update Data, Sitemap Tips & AI Risks – SEO Pulse appeared first on Search Engine Journal.
Google's February Discover core update is complete after a roughly 22-day rollout. Early data suggests fewer domains in top slots. The post Google’s Discover Core Update Finishes Rolling Out appeared first on Search Engine Journal.
PepsiCo global marketing effectiveness lead argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.