News
19,178 articles covering the AdTech ecosystem
You Know Your Ideal Customer. But Can Your Media Plan Actually Reach Them?
Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics to include attitudes, motivations, values, preferences and even future intentions. But a media buyer still has to turn that persona into a handful of targetable attributes. And, ironically, the more specific the picture of an ideal customer becomes, […] The post You Know Your Ideal Customer. But Can Your Media Plan Actually Reach Them? appeared first on AdExchanger.
How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers
Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and better delivery in early tests. Programmatic was supposed to make buying ads easier. For plenty of marketers, though, it made things more complicated. Amazon Ads thinks AI can finally close that gap. On this […] The post How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers appeared first on AdExchanger.
Amazon Leo: 36 satellites arrive at French Guiana
Thirty-six Amazon Leo satellites have arrived in French Guiana for final preparations ahead of their planned launch on a powerful Ariane 64 rocket. The satellites are now at the European Spaceport in Kourou, French Guiana. Their arrival is just the beginning of a series of operations leading up to launch day. Arianespace says the work […]
AST SpaceMobile launch schedule updated
It seems more than likely that would-be global satellite cellular provider AST SpaceMobile will have its target 46 satellites in orbit by Q2 next year. This is much later than first anticipated, but sufficient to provide a core ‘beta’ service to some important markets. In December 2025, Jennifer Manner, SVP/Regulatory Affairs at AST SpaceMobile, told […]
Starlink adding 18,700 subs per day
SpaceX will release its Q3 numbers on October 20th, and analysts are expecting the rocket-to-broadband-to AI business to declare around another 1.7 million net new Starlink subscribers, to the 12 million announced at the end of Q2. The service is currently adding around 18,700 new subscribers per day. Starlink subscribers, end of period: · 2023: […]
Data: London last among European capitals for mobile download speeds
London packs more jobs and people into its core than any other UK city, and its mobile networks have not kept pace with that demand, reports Ookla. An early start on 5G lifted London to seventh of 18 European capitals for median download speed in 2021, but traffic has since grown faster than capacity, and […]
Analysis: MLB broadcast rights worth $1.6bn despite TV disruption
Ampere Analysis estimates the value of Major League Baseball’s (MLB) regional broadcast rights at $1.6 billion (€1.4bn) in 2026, accounting for 43 per cent of the league’s total $3.7 billion broadcast rights revenue. The contribution remains substantial despite the disruption to regional sports networks (RSNs), which traditionally broadcast teams’ games to local audiences outside national […]
Football.com TV launches 24/7 talk show
Football.com TV has launched a new 24/7 global digital network dedicated to the news, stories and debate shaping the beautiful game. Taking the always-on model of global news networks and applying it entirely to football, Football.com TV will broadcast on YouTube with no ad breaks and no conventional programming restrictions, built for a generation of […]
Research: Brits increasingly dealing with unstable broadband
Brits are increasingly finding themselves saying “sorry” because of their internet connection, with research from Sky revealing that people apologise for broadband issues on work calls almost twice a week on average. The research shows that unreliable connections have become a common frustration for millions of people across the country, with slow speeds disrupting everything […]
Euro telcos explore mobile satellite, D2D opportunities
Deutsche Telekom, Orange, Telefónica and Vodafone have signed a Letter of Intent to explore a potential joint bid for the future allocation of spectrum for Mobile Satellite Services (MSS) in Europe. The initiative supports the European Commission’s ambition to strengthen Europe’s sovereignty, security and resilience in critical connectivity infrastructure. It will ensure responsible European governance […]
TV5MONDE on Prime Video
TV5MONDE, the French public service broadcaster, is expanding its distribution network with Prime Video. Amazon Prime members in France and Germany now have direct access to the French-language channel via the Prime Video interface. Viewers can stream TV5MONDE’s flagship programmes, including the arts show La Grande Galerie Francophone (every Sunday), Maghreb Orient Express, a magazine […]
Your retail network isn’t ready for AI. Here’s why.
Here's a practical list of network and IT challenges retailers need to overcome to support AI at scale.
Why retail is positioned to win the flexible credential opportunity
Shoppers juggle debit, credit and BNPL. Here’s why retail is poised to win with one flexible card.
Power profitable growth: How retailers are elevating customer experiences while unlocking new revenue without adding operational complexity
Retailers face increasing pressure to drive growth, elevate customer experiences and improve profitability. Discover how leading retailers are partnering with NRG.
Kling AI Launches Kling 4.0 Globally with Professional-Grade Output, Stable Motion and Multimodal Control
Kling AI, the AI-powered creative platform, today announced the global launch of Kling 4.0, its latest video generation model, featuring major improvements in visual realism, creative control and narrative coherence. Kling 4.0 introduces upgrades across three key areas: more stable dynamic motion and complex camera movements; native 30-second generation for long takes and continuous storytelling; […]
Lucca Comics Chief Emanuele Vietina on Celebrating the Crossover Between Movies and Video Games: ‘It’s All Part of a Specific Vision’
Lucca Comics and Games director Emanuele Vietina is understandably proud of the lineup he’s assembled for the 60th edition of this unique event, to be held Oct. 28-Nov. 1 in the Tuscan town of Lucca, which seamlessly spans the full gamut of geek culture and pop entertainment. It also attracts more than 200,000 fans a […]
“Once You’ve Won a Race to the Bottom on Price, You’re at the Bottom” – Buy-Side View with The Kite Factory’s Gregor Chalmers
As agency work become less transactional and more collaborative, price is becoming less of a factor in client-agency relationships. "I think we are moving into an area where agencies are less transactional, and the best work we do with clients is where we are seeing genuine partnerships," says Gregor Chalmers, Head of Broadcast at The Read More
‘My Dad’s Phone’—a creative director explores grief and privacy through his late father’s missing passcode
After his father died, Erik Norin couldn’t unlock his phone, so he built a site that lets others experience the same frustration—and hopefully avoid it with their own loved ones.
AI backlash is growing—how brands should respond and build consumer trust
Marketers need to be transparent and proactive with how they handle consumers’ increasingly negative AI criticism.
Target Cautiously Considers Placing Digital Screens for Ads in Stores
For now, brands should reach in-store guests through their phones, a Target ad leader said.
ADWEEK Reveals the 2026 Agency of the Year Shortlist
The following agencies are in the running to win Gold, Silver or Bronze in each category
Treasure AI Builds a Brand Live on Stage at Agentic World 2026, Unveils Digital Worker
Daymond John headlines as 500+ enterprise marketing leaders gather in Miami; Treasure AI awards its customers and announces Digital Worker, Personalization Studio and click-based email pricing Treasure AI, the Agentic Experience Platform, wrapped Agentic World 2026 last week at the JW Marriott Miami Turnberry Resort & Spa. Across three days (Oct. 5–7), more than 500 […]
Wondershare UniConverter 18 Advances AI-Powered Media Processing with Intelligent Automation and Enhanced Creative Tools
Wondershare announced the launch of Wondershare UniConverter 18, introducing new AI capabilities and workflow enhancements to its all-in-one media processing software. The update brings automated image enhancement, more flexible conversion workflows, improved processing performance, and expanded tools for downloading, enhancing, and editing media. Together, these enhancements help users manage diverse media tasks with greater efficiency […]
Level Access Named a Leader in the Inaugural Gartner® Magic Quadrant™ for Digital Accessibility
Company positioned highest in Ability to Execute among all vendors evaluated Level Access, a global provider of digital accessibility solutions, has been named a Leader in the first Gartner® Magic Quadrant™ for Digital Accessibility Platforms, and was positioned highest in Ability to Execute among all vendors evaluated.1 “AI is building the digital world faster than […]