News
19,182 articles covering the AdTech ecosystem
ADWEEK Reveals the 2026 Agency of the Year Shortlist
The following agencies are in the running to win Gold, Silver or Bronze in each category
Treasure AI Builds a Brand Live on Stage at Agentic World 2026, Unveils Digital Worker
Daymond John headlines as 500+ enterprise marketing leaders gather in Miami; Treasure AI awards its customers and announces Digital Worker, Personalization Studio and click-based email pricing Treasure AI, the Agentic Experience Platform, wrapped Agentic World 2026 last week at the JW Marriott Miami Turnberry Resort & Spa. Across three days (Oct. 5–7), more than 500 […]
Wondershare UniConverter 18 Advances AI-Powered Media Processing with Intelligent Automation and Enhanced Creative Tools
Wondershare announced the launch of Wondershare UniConverter 18, introducing new AI capabilities and workflow enhancements to its all-in-one media processing software. The update brings automated image enhancement, more flexible conversion workflows, improved processing performance, and expanded tools for downloading, enhancing, and editing media. Together, these enhancements help users manage diverse media tasks with greater efficiency […]
Level Access Named a Leader in the Inaugural Gartner® Magic Quadrant™ for Digital Accessibility
Company positioned highest in Ability to Execute among all vendors evaluated Level Access, a global provider of digital accessibility solutions, has been named a Leader in the first Gartner® Magic Quadrant™ for Digital Accessibility Platforms, and was positioned highest in Ability to Execute among all vendors evaluated.1 “AI is building the digital world faster than […]
Creative Adtech: When AI Makes the Advertisement Itself a Real-Time Optimization System
In the past, advertising followed a well-defined production cycle. Marketing teams would create a concept, designers would develop visuals, copywriters would write the messaging, and campaign managers would launch the ads on selected channels. Once it’s live, the campaign’s performance data will tell you what to change next. While this model enables inventive planning and […]
Kling AI Officially Launches Next-Generation Kling 4.0, Raising the Bar for Professional-Grade Video Models
Kuaishou Technology (“Kuaishou” or the “Company”; HKD Counter Stock Code: 01024 / RMB Counter Stock Code: 81024), a leading content community and social platform, today announced that Kling 4.0, the new-generation video generation model of Kling AI, officially launched on October 15. Kling 4.0’s upgrades center on three priorities: realism, control and professional quality. Designed […]
Digest: Google Rolls Out AI Shopping Cart; Universal Music Group Cuts Jobs and Reshuffles Leadership
In today’s ExchangeWire news digest: Google rolls out Universal Cart, its AI shopping tool, in the US ahead of the holiday season, Universal Music Group launches layoffs and an executive shake-up across the US and UK, and Apple and Meta [...] The post Digest: Google Rolls Out AI Shopping Cart; Universal Music Group Cuts Jobs and Reshuffles Leadership appeared first on ExchangeWire.com.
MMM Is Getting Smarter. It Still Can’t Do The Whole Job Alone
Every media dollar eventually has to answer the same uncomfortable question: Did it create new revenue, or simply take credit for revenue that was coming anyway? A channel with exceptional reported ROI may simply be capturing existing demand. Another may appear less efficient while creating customers who otherwise would never have entered the market. That […] The post MMM Is Getting Smarter. It Still Can’t Do The Whole Job Alone appeared first on AdExchanger.
AI Startup Minerva Built An Agentic CDP, But Don’t Call It That
Jackson Engles, CEO of Minerva, is a realist. He knows that the data his AI startup is built on probably won’t be a competitive edge for more than a couple of years. “Yes, sure, we have data that can help create better outcomes,” Engles told AdExchanger. “But is it a long-term, durable moat? Probably not.” […] The post AI Startup Minerva Built An Agentic CDP, But Don’t Call It That appeared first on AdExchanger.
Cumulus Is Out Of Bankruptcy, Has Paid $550 Million
Cumulus Media has emerged from Chapter 11 bankruptcy, having eliminated roughly $550 million in debt, Inside Radio reports. The company began its prepackaged Chapter 11 reorganization in March. Cumulus canceled 100% of its indebtedness in return for 100% of the company’s equity, The deal also called for issuing $50 million in convertible notes to its former lenders. Cumulus will provide “engaging content across our national footprint, serving as a lifeline and voice for the local communities we serve,” said CEO Mary Berner.
Omnicom, Vevo Develop Brand Fandom Metric
Omnicom Media Partner Intelligence has partnered with video network Vevo to create what they call a Brand Fandom metric that can measure the strength of consumers’ emotional connection through four behaviors, Advanced Television reports. It determines if people intend to talk about the brand, as they differentiate it from those of competitors, whether they are proud to buy it and if they plan to recommend it to others. “The opportunity for brands isn’t to manufacture fandom, but to understand where passion already exists and find meaningful ways to become part of it,” said Kara Manatt, executive vice president, intelligence solutions, Omnicom Media.
Social Media Bans Can Backfire, Are Easily Breached: MIT
Social media bans for young people are easily circumvented, and could actually backfire, MIT Technology Review writes. Early lessons from Australia, which implemented an age ban in 2024, shows that teens have used tactics ranging from substituting an older sibling’s face for ID to drawing fake facial hair on their own. The downside of bans is that they suppress access to information, including some that helps their development, identity formation and socialization.
Political Groups Spend $137 Million On AI-Driven Advertising
Over $137 million has been spent on AI-generated ads by campaigns and political groups during this election cycle, a new high, according to the Wesleyan Media Project, Campaigns & Elections reports. This is up from the $50,000 reported by the Wesleyan Media Project in 2024. But the new total may be an undercount, given than only 30 states require a disclaimer when AI is utilized in political ads. A separate study by the American Association of Political Consultants stated that 83% of political pros usesd AI tools once a week or more, compared to 59% in the prior year.
Media Buying Briefing: How are the 2nd tier holdcos separating themselves from the Big Three?
Just under Publics, Omnicom and WPP, the scrum among a handful of holdcos and indies to stand out yields some interesting moves.
Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category
This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category.
The Verge switches up its audience team to prepare for Google Zero
The Verge has restructured its audience development team to prioritize loyal readers over traffic and page views.
How Amazon turned its Thursday Night Football into a two-pronged pitch to capture ad dollars
TNF’s the jewel in Amazon’s Prime Video sports portfolio, and a lever for endemic and non-endemic media budgets.
Meta’s New TOS Dubbed A Total POS; Another Nail In Search Traffic’s Coffin
Meta updates its AI and advertising policies; Is social commerce replacing SEO?; and online listings are a lot less transparent these days. The post Meta’s New TOS Dubbed A Total POS; Another Nail In Search Traffic’s Coffin appeared first on AdExchanger.
Meta updates Terms of Service amid concerns around data scraping
The company changed the wording of its agreement after some language in the previous provisions exposed potential legal loopholes.
LinkedIn adds digital business cards
The platform is rolling out personalized, scannable displays that can be added to users’ digital wallets and used to facilitate offline connections.
YouTube tests AI replies in searches
U.S.-based users in the experiment group may be given artificial intelligence-generated responses to their search queries in the app.
Meta outlines Muse AI use cases for businesses
The company has shared info on some of the more common business use cases for its Muse AI tools based on examples it's seen thus far.
Google introduces shopping updates ahead of the holidays
The platform has made its Universal Cart feature available to all U.S. users and published a guide on the best times to make purchases in major product categories.
MPs to quiz Ofcom chiefs
The Digital, Culture, Media and Sport Committee of the UK House of Commons is to hold an evidence session on October 20th. The Chair and Chief Executive of Ofcom are likely to face questions on online safety and media regulation during the session examining the work of the broadcasting and communications regulator. The hearing will […]