News

New York Times and Other News Outlets Accuse OpenAI of Lying in Discovery, Demand Legal Sanctions Against AI Giant

The New York Times and several news outlets on Thursday filed a motion for sanctions against OpenAI, accusing the company of concealing its ability to search the training datasets and output logs for its models for more than two years as they sought company documents. The motion’s plaintiffs included the Times, the Daily News, the […]

How Aéropostale entertains Gen Alpha with a creator-led mini-series

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with JCPenney.

Mike’s Hard, Genesis take creative swings with custom Netflix campaigns

A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand partnerships.

Sociable: Meta adds updated disclosure tags for AI-generated ads

The updated tags will provide more info on which promotions include AI-generated elements, whether from Meta or via external AI tools.

Heinz calls foul on small condiment packets in social World Cup effort

Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.

How Mastercard’s Approach to TV is Evolving

Mastercard is still using a lot of TV in its marketing mix, according to Rustom Dastoor, the company's Executive Vice President, Head of Marketing and Communications for the Americas. However, the way the brand approaches TV is changing. Rather than buying 30-second ad spots, Mastercard is using TV "as a bridge towards social media." In Read More

Verizon - World Cup - 60s

Heinz - Tapeover - 37s

Airbnb hires a new creative VP from OpenAI

Airbnb hired Michael Tabtabai as VP of creative after he spent 11 months in a similar role at OpenAI.

Adidas, Apple, Coinbase, Levi’s and Nike earn Emmy nominations for best ad

Smuggler’s Mark Molloy and Somesuch’s Kim Gehrig each have two spots among the six finalists.

Genesis x Netflix The Hawk - 30s

Mike’s Hard Lemonade x Netflix The Hawk - 45s

How Amsive’s audience-led approach drove a 40% rise in customer growth

Amsive commissioned Forrester Consulting to conduct a Total Economic Impact™ study examining organizations that adopted an audience-led marketing model across channels. The study found a 40% increase in annual customer growth driven by performance marketing and 134% ROI over three years.

Can Content Drive Performance?

From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads. The post Can Content Drive Performance? appeared first on AdExchanger.

How Containerization Is Reshaping the Programmatic Supply Chain with inPowered AI and Equativ | Cannes 2026

For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Pirouz […] The post How Containerization Is Reshaping the Programmatic Supply Chain with inPowered AI and Equativ | Cannes 2026 appeared first on AdExchanger.

The IAB Wants To Get Ad Tech Speaking The Same Language About Digital Video

Ask five people in ad tech to define "CTV" – or any other streaming-related three-letter acronym – and you'll get five different answers. The IAB wants to fix that. The post The IAB Wants To Get Ad Tech Speaking The Same Language About Digital Video appeared first on AdExchanger.

UNFI names new COO as it shakes up C-suite

The changes, which include promoting Matteo Tarditi to president and chief operating officer, aim to help align the distributor’s “leadership structure with the next chapter of UNFI’s value creation strategy,” CEO Sandy Douglas said.

Infobip Acquires SocketLabs to Expand Its Enterprise Email Infrastructure

Acquisition brings nearly two decades of email expertise, vendor-agnostic observability, and intelligent routing capabilities to Infobip The global AI-first cloud communications platform Infobip, which is celebrating its 20th anniversary this year, announced the acquisition of SocketLabs, a US-based company building infrastructure for high-volume, multi-provider email. The acquisition reinforces Infobip’s position in the email infrastructure and […]

SeoSamba Launches LocalEko: Done-for-You Local Marketing That Runs in the Background for Agencies and Their Clients

SeoSamba announced the launch of LocalEko, an autonomous marketing and sales automation engine designed for marketing agencies, white-label providers. Built on the principle of done-for-you local marketing that runs in the background, LocalEko enables agencies to deliver continuous local SEO, content, and AI-driven visibility outcomes for clients – without requiring constant manual execution, tool management, or […]

ChatCut Launches Codex Plugin, Bringing a Full AI Video Editor Into Codex

Every edit returns as a real, editable timeline with Codex plugin by ChatCut, so users can keep directing the AI or take over the cut by hand. Today, ChatCut announced the launch of its Codex plugin, giving users access to a full AI video editor without leaving a Codex chat. With the Codex plugin, ChatCut users can […]

Netflix Inks Exclusive Deal for Video Episodes of Vox Media Podcasts ‘Unexplainable,’ ‘Switched on Pop’

Netflix is still signing checks to fill out its growing podcast lineup. The streamer’s latest pact is with the Vox Media Podcast Network, now owned by James Murdoch’s Lupa Systems, for exclusive rights to video versions of podcasts “Unexplainable” and “Switched on Pop.” Under the deal, video episodes of Vox’s “Unexplainable” and Vulture’s “Switched on […]

AI Platform Character.ai Introduces Suite of Microseries Focused on Anime, Horror, Action Adventure: ‘Deeper Connection Between Fans and Characters’

Character.ai is getting into the microseries game. The company, known for letting its users generate and engage with a suite of original and user-generated characters, is introducing “c.ai Series,” a collection of microseries created using characters native to the Character.ai platform. In a blog post Thursday, the company said c.ai Series differs from traditional microseries […]

Limited Podcast Series ‘Royal Swindle,’ About High Society Scam, Set From Blanchard House, USG Audio and Exactly Right Media (EXCLUSIVE)

Blanchard House, USG Audio and Exactly Right Media have set a new limited podcast about a high society scam. Titled “Royal Swindle,” it tells the story of two Australian women who infiltrated London high society, becoming toast of the town. Soon the women, who it also turns out are lovers, offer an “exclusive investment opportunity” […]

The Web Is Eating Itself And Your Metrics Look Fine via @sejournal, @DuaneForrester

Source bias, retrieval collapse, model collapse: three documented mechanisms that explain AI search's strangest behavior, and where to place your bet. The post The Web Is Eating Itself And Your Metrics Look Fine appeared first on Search Engine Journal.