1,327 articles covering the AdTech ecosystem
Bing rewrote its webmaster guidelines to cover Copilot grounding, meta directive controls for AI answers, and a softened stance on AI-generated content. The post Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions appeared first on Search Engine Journal.
While governments and global corporations work to lower their carbon footprints, companies within the ad industry are making strides toward sustainable carbon neutrality
Marketing boss Annie Barrett wants to build on the 'halo' effect from Jackson's first ads.
CNN staffers are reportedly apprehensive following the news that they will be part of Paramount Skydance.
The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients’ money. The post Feeding A DSP With Shopper Data appeared first on AdExchanger.
The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering consumer sentiment.
Created with agency Bailey Lauerman, “Impressive Innovation” demonstrates how the company brings precision and performance to wipers and beyond.
A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics and influencers, executives indicated.
This week's SEO Pulse highlights evolving AI link formats, cross-language sourcing biases in ChatGPT, and mounting pressure on traditional organic traffic. The post Discover Core Update Data, Sitemap Tips & AI Risks – SEO Pulse appeared first on Search Engine Journal.
Google's February Discover core update is complete after a roughly 22-day rollout. Early data suggests fewer domains in top slots. The post Google’s Discover Core Update Finishes Rolling Out appeared first on Search Engine Journal.
PepsiCo global marketing effectiveness lead argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.
Work was made by BBC Creative and BBC Scotland Brand.
Navigating restrictions is a creative challenge, but it can also be a moral one.
In this week's Week in Review: Paramount is set to acquire Warner Bros. Discovery after Netflix drops its bid, the Premier League announces plans for a streaming service in Singapore, and ad tech companies report continued CTV growth. Top Stories Netflix Drops WBD Bid, Paving Way for Paramount Takeover Netflix has walked away from its Read More
Every vendor says they do real-time updates; here's a real-world method to distinguish between platforms. The post How to tell if your CDP is really real-time appeared first on MarTech.