News
16,104 articles covering the AdTech ecosystem
Personalization No Longer Wins. Relevance Is the Real Competitive Advantage
The real solution requires a connected system that combines identity, customer behavior, and business signals.
Rapid AI changes mean GEO is a weekly job now
AI answers keep changing, so PR, SEO, and content need a shared view of what buyers ask, which sources get cited, and what moves each week. The post Rapid AI changes mean GEO is a weekly job now appeared first on MarTech.
Amelia Dimoldenberg to End ‘Chicken Shop Date’
Amelia Dimoldenberg is ending her viral YouTube series “Chicken Shop Date” after 12 years. The host, writer and producer announced the news on Thursday in an Instagram post, writing: “I never thought I’d stop ‘Chicken Shop Date,’ I thought maybe it would be a part of me forever, and in some way it always will, […]
Google Says Ranking Recovery Takes Months After SEO Issues Are Fixed via @sejournal, @martinibuster
Google explains why fixing what caused a ranking drop doesn’t necessarily mean rankings will come back anytime soon. The post Google Says Ranking Recovery Takes Months After SEO Issues Are Fixed appeared first on Search Engine Journal.
Should I Block AI Crawlers At Robots.txt Or Server Level? – Ask An SEO via @sejournal, @HelenPollitt1
Robots.txt relies on bot compliance, while WAF, CDN, and server-level blocks enforce it. A breakdown of which layer stops AI crawlers for good. The post Should I Block AI Crawlers At Robots.txt Or Server Level? – Ask An SEO appeared first on Search Engine Journal.
Royal Society of Arts teams up with Dame Judi Dench for brand refresh
Baby Teeth created the campaign.
Campaign's TV Advertising Summit announces final speakers
Conference will be held on 10 September.
Movers & Shakers: Ogilvy, Havas, Omnicom Media, Bray Leino, MSQ, FutureBrand and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Publicis Connected Media UK appoints CIO
Role replaces Steve Bignell, who was named global head of PMX Lift last year.
John Lewis releases social-first entertainment series about gifting
The first episode features documentary maker Louis Theroux.
Kerrygold appoints Born Social as global social agency of record
Appointment follows four-way pitch.
VodafoneThree Leans on Streaming Bundling for New TV Offering
Just over a year after the £16.5 billion merger of British telco groups Vodafone UK and Three UK, VodafoneThree has announced the launch of a new TV offering, which will go live next month. The move will add another major player to the UK's pay-TV market, alongside the likes of Sky, Virgin Media O2, and Read More
“Behavioural Remedies Are Only Worth What the Enforcement Behind Them is Worth” – Industry Reacts to Google Avoiding Ad Tech Break-Up
Yesterday's ruling that Google does not have to sell off AdX brings a somewhat anticlimactic end to the prospect of the search giant's ad tech business being broken up. The decision follows Judge Leonie Brinkema's ruling last year that Google had wilfully monopolised both the publisher ad server and ad exchange markets. The judge has Read More
“We’re heading into a real sea of sameness”: The Inhouse’s Rasha Hamzeh on podcasting’s AI moment
Following on from her recent look into the podcast market in MENA, Charlotte McEleny chats to Rasha Hamzeh about the AI future of audio… The post “We’re heading into a real sea of sameness”: The Inhouse’s Rasha Hamzeh on podcasting’s AI moment appeared first on ExchangeWire.com.
How Lowe’s Turned Its NFL Sponsorship Into a Play for Gen Z
As Lowe's revives its Earn Your Sunday campaign, CMO Jen Wilson says its NFL partnership has paid off in unexpected ways
Roomvu Launches ‘Found’ to Help Agents & Brokers Rank on AI Search
The free AI visibility tool helps real estate professionals rank high on ChatGPT and Gemini Roomvu, the AI-driven video marketing platform that automates social media for real estate professionals, launched Found by Roomvu. It’s a free visibility tool that not only shows professionals how they appear across Google and AI assistants, but hands them a […]
Genesys Enhances Agentic Virtual Agent Amid Growing Enterprise Adoption
Faster development, advanced AI reasoning, new voice innovations and deepened enterprise connectivity enable virtual agents to act across business systems and resolve more complex customer requests Genesys®, a global leader in agentic orchestration for customer experience (CX), announced advancements to Genesys Cloud™ Agentic Virtual Agent that will help organizations automate more complex customer interactions with […]
AI Slop Cleanup Job Listings Up 87%, Report Says via @sejournal, @MattGSouthern
The Guardian reports AI cleanup listings are up 87%, while freelancers say clients lowball the work. The post AI Slop Cleanup Job Listings Up 87%, Report Says appeared first on Search Engine Journal.
“We’re heading into a real sea of sameness”: The Inhouse’s Rasha Hanzeh on podcasting’s AI moment
Following on from her recent look into the podcast market in MENA, Charlotte McEleny chats to Rasha Hanzeh about the AI future of audio… Rasha Hanzeh sits on both sides of the MENA audio question, advising brands at The Inhouse and [...] The post “We’re heading into a real sea of sameness”: The Inhouse’s Rasha Hanzeh on podcasting’s AI moment appeared first on ExchangeWire.com.
2027 Ad Age A-List & Creativity Awards—eligibility, categories and deadlines
Recognizing the agencies, executives, brands and creative work shaping advertising and marketing, with new categories for agency comebacks and sports-driven campaigns. Final deadline is Dec. 1, 2026.
How brands can catch problematic creator ads before they go live
In the wake of Good Good Golf's disastrous Callaway ad, Ad Age spoke with experts from each stage of the creator ad approval pipeline about how brands can strengthen their content review processes to avoid similar controversies.
ADWEEK Commerce Advantage: Back-to-School Trends Point to What Marketers Can Really Expect for the Holidays
Inflation and the labor market could result in soft consumer spending.
AI Didn’t Shrink Marketing Teams. It Exposed the Empires.
There’s an unspoken rule in the C-suite: the size of your organization is the measure of your importance. Nobody frames it that way. They say “scale” and “category leadership” and “center of excellence.” But the math is simple. More people, more budget, more complexity mean more power. Nowhere has this been more true, or more […]
MathCo Announces Transformation to an AI-Native Model, Marking 10 Years of Building Enterprise Intelligence
Aims to build a workforce of 4,000+ AI-native professionals, including Forward Deployed Engineers (FDEs) across India and the US MathCo to expand the model across its client base, helping organizations work smarter, faster, and more efficiently, targeting 3X growth Unveils Thinking Architecture, an AI framework designed to help global organizations scale enterprise AI and accelerate […]