1,327 articles covering the AdTech ecosystem
AI agents introduce probabilistic decision-making into deterministic stacks. Define intent, enforce guardrails and architect agents that scale. The post How to architect AI agents in your martech stack appeared first on MarTech.
A study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility in generative AI answers — and where common GEO advice falls short. The post What gets B2B brands cited in genAI answers appeared first on MarTech.
RCS is a game changer for mobile marketing. Updated with news that Apple and Google are testing cross-platform RCS encryption. The post Mobile marketing with RCS: What you need to know appeared first on MarTech.
Marketers are racing ahead with AI, but unless brands close the trust gap, customers may never fully embrace AI-powered engagement. The post AI is moving faster than customer trust appeared first on MarTech.
This week's PPC Pulse recaps Google’s evolving Search asset guidance, revised budget pacing behavior, and Microsoft’s rollout of self-serve negative lists for PMax. The post Google’s Asset Guidance & Ad Scheduling Updates, Microsoft Negatives – PPC Pulse appeared first on Search Engine Journal.
The network has also made two key appointments for its Europe region.
The six appointments were made across its London and Manchester offices.
Review potentially affects EssenceMediacom's 23-year-old relationship with brand.
Appointment follows a competitive review.
Appointment replaces Lola Neves.
Lucy Boyd, managing partner at Proud Robinson & Partners, will lead the new department.
Long gone are the days when brand experiences were one-off tactical moments in which success was measured by attendee numbers.
Ogury annonce le lancement international de sa solution publicitaire basée sur le ciblage par personas en TV connectée (CTV). Les annonceurs peuvent désormais toucher et engager les mêmes personas de manière cohérente sur plusieurs écrans, dans le cadre de stratégies [...] The post Ogury rend le ciblage par personas activable en TV connectée appeared first on ExchangeWire.com.
This week saw mounting regulatory pressure across streaming and social media, while advertising and retail delivered record-breaking performances. In today’s MadTech Daily, we cover WPP unveiling a £500m cost-cutting plan in an AI-led overhaul, ByteDance being valued at $550bn in [...] The post The Stack: Digital Rules Tighten appeared first on ExchangeWire.com.
Shinka has officially signed up to become a member of the World Out of Home Organisation (WOO), the leading global association for the out-of-home (OOH) advertising industry. This membership marks a significant milestone in Shinka’s continued commitment to innovation, collaboration, [...] The post Shinka Strengthens Industry Positioning by Joining the World Out of Home Organisation as a New Member appeared first on ExchangeWire.com.
Mortar AI, the marketing intelligence platform for modern marketers, has partnered with creative data provider DAIVID to integrate creative effectiveness into its Marketing Mix Model (MMM), unifying all key campaign metrics within a single platform. Creative quality is consistently proven to [...] The post Mortar AI & DAIVID Partner to Integrate Creative Effectiveness into MMM appeared first on ExchangeWire.com.
Winter Olympics double-gold medalist Matt Weston has won significantly more readership attention than his fellow Team GB athletes, according to Taboola. Data from Taboola Newsroom, which captures readership behaviour from across the platform’s national publisher network, shows that articles about Weston [...] The post Matt Weston Outpaces Teammates as Britain’s Most-Read-About 2026 Winter Olympian appeared first on ExchangeWire.com.
AI’s integration in advertising is rewriting the rules on authorship, innovation and scale.
Use this quiz to assess usage rights, exclusivity and performance so you can price your brand deals with confidence and negotiate higher creator fees.
Tech continues to shape media buying trends for the second quarter of 2026.
The ad follows up a partly AI-generated spot that Deel made last year.
Get a step-by-step worksheet and pricing chart to turn your Creator Rate Quiz score into a negotiation plan and set fair rates.
This week, Agency Brief has the exclusive on StrawberryFrog’s CEO move and a look at Mekanism’s colonoscopy campaign.
On Ad Age Insider, learn about media rebates and principal buying with context from WPP’s recent legal case. Ewan Larkin outlines transparency risks, incentives and what questions marketers should ask.