News
19,182 articles covering the AdTech ecosystem
‘Spray And Pray’ Ad Campaigns Need Less Spiritual Alternative: PurePlay AI’s Eric Steigelfest
Advertising has acquired a generous supply of agentic AI. Eric Steigelfest would like to see real results. The co-founder and chief executive of agentic ad platform PurePlay AI sees potential in autonomous advertising tools. He also sees an industry capable of sprinkling a fashionable adjective over a sales pitch and calling it innovation. Speaking with […]
Prediction Over Reaction: Why Omni’s CEO Thinks Marketers Must Decide Before They Spend
Marketing AI promises the ability to know whether a campaign will work before a single dollar leaves the budget. That shift, from reactive measurement to predictive decision-making, is reshaping how brands approach an increasingly fragmented media landscape. The challenge is that fragmentation keeps compounding. Social platforms, retail media, AI-powered search, and now agentic AI assistants […]
Cindy Crawford, Rande Gerber and Kaia Gerber Remember Presley Gerber as a ‘Sweet, Beautiful Soul’: ‘We Love You Forever’
Cindy Crawford, Rande Gerber and Kaia Gerber took to social media on Sunday to remember their son and brother Presley Gerber, who died in September at the age of 27. “We are beyond heartbroken to lose our beloved son and brother. We feel so blessed to have had Presley in our lives for 27 years,” […]
The AI Election Ad Surge: Why the 2026 Midterms Need a Common Transparency Baseline
Political campaigns are producing unprecedented volumes of ad variations across multiple screens using AI, creating a need for standardized transparency requirements.
Viant Technology stock reflects 34 percent Q2 revenue growth
Viant Technology reported 34% annual Q2 revenue growth reaching $104.3 million, with analyst average target of $19.50 per share.
Discover-Tech Spyware Ads Hit 45 Al Jazeera Devices [2026]
Researchers discovered that an Israeli digital advertising company's infrastructure was exploited to distribute spyware to targets' devices through ad networks.
Meta's AI Push Draws Fresh Street Calls – Goldman Flags Higher Costs, UBS Sees Monetization Potential
Goldman Sachs and UBS provide divergent analyst views on Meta's AI investments, with Goldman citing higher costs but raising revenue estimates amid favorable advertising trends.
Privacy without consent isn't privacy: What Apple gets wrong With iOS 27
Apple's iOS 27 update has triggered industry concern among adtech firms regarding transparency and commercial impact of its privacy implementation.
Exposing AdFection: How Discover-Tech Turned Targeted Ads Into a Pipeline for Zero-Click Mercenary Spyware
Citizen Lab's detailed research documents the first confirmed case of zero-click mercenary spyware delivered via targeted ads, establishing a new threat vector in adtech.
In Age of Online Ads, Supreme Court Weighs Videotape-Era Privacy Law
The Supreme Court is considering how the 1988 Video Privacy Protection Act applies to modern digital advertising, streaming, and targeted tracking practices.
Amid Turnaround, Victoria’s Secret Turns Its Fashion Show Into a Fan Movement
Victoria’s Secret is reshaping its 2026 fashion show into a more communal and accessible event.
Pixalate Launches Ad Fraud API v3.0, Now Returns Ad Fraud Reason Codes for 46 IVT Types, Including the Ad Industry's First for SSAI Spoofing and Fraudulent Bundle IDs, Plus Fraud Scores Across 375,000+ CTV Bundle IDs
Pixalate released Ad Fraud API 3.0 with enhanced fraud detection capabilities including new reason codes for SSAI spoofing and fraudulent bundle IDs across CTV, mobile and web.
Cash In! Finance Spotlight Report 2026
Sensor Tower's 2026 report provides insights on global mobile finance trends including BNPL adoption, app downloads, and digital advertising spend patterns.
CTV ad impressions climb 73% in September, but are more impressions translating into incremental reach?
India's connected TV advertising market saw ad impressions surge 73.2% month-on-month in September 2026 to 9.7 billion, raising questions about whether volume growth translates to actual reach expansion.
Privacy win: Norwegian Authority fines Microsoft's Xandr € 8.5 Million
Microsoft's Xandr advertising platform was fined €8.5 million by Norwegian authorities for processing personal data from Grindr without proper consent.
California Finalizes Next Wave of State AI and Privacy Regulation
California's legislative session concluded with new AI and privacy regulations signed by Governor Newsom, establishing the next wave of state-level compliance requirements.
IAB says 9 of 14 commerce use cases often work without a clean room
The IAB reports that nine of fourteen commerce use cases can function without clean rooms, while five including BYOD targeting and suppression typically require them.
Brands splurge on CTV this Diwali as ad rates jump up to 30%
Connected TV advertising rates are surging up to 30% during the Diwali festive period as brands increase spending amid doubled audience scale.
OpenAI’s API Only Partly Matched ChatGPT’s Citations, Paper Finds via @sejournal, @MattGSouthern
A paper tested whether Google results and OpenAI's API can stand in for ChatGPT's citations. They matched cited sites more often than the exact pages. The post OpenAI’s API Only Partly Matched ChatGPT’s Citations, Paper Finds appeared first on Search Engine Journal.
Retail media budgets are growing. Advertisers’ patience isn’t.
Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money. The post Retail media budgets are growing. Advertisers’ patience isn’t. appeared first on MarTech.
Email marketing’s history can guide AI governance
Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility. The post Email marketing’s history can guide AI governance appeared first on MarTech.
Adding AI or headcount won’t fix a marketing skills gap
AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap. The post Adding AI or headcount won’t fix a marketing skills gap appeared first on MarTech.
HubSpot’s Unbound 2026: The big announcements and updates
Unbound 2026 saw big product announcements on the main stage and other news that flew under the radar. Let’s break it all down for you. The post HubSpot’s Unbound 2026: The big announcements and updates appeared first on MarTech.
Content everywhere: Winning attention in a fragmented marketing landscape
Digital fragmentation is pushing teams to their limits. On Nov. 4, learn how to stretch content budget and capture buyer attention where it counts. The post Content everywhere: Winning attention in a fragmented marketing landscape appeared first on MarTech.