News
21,117 articles covering the AdTech ecosystem
Managing your marketing content in the age of AI
Erica Gunn, CMO of Canto, joins us to discuss how AI is both a problem and a solution for marketers drowning in content. The post Managing your marketing content in the age of AI appeared first on MarTech.
‘Don’t walk past the Gutter Bar’: The unofficial Cannes Lions survival guide, written in hindsight
What happens on the Croisette apparently happens to everyone.
Why Agentic AI Is Just The ‘A’ Without The ‘I’ Right Now
I’ve always loved sci-fi movies and the way they portray futuristic worlds shaped by advanced technological innovation. One of my favorite movies is the ’80s classic “The Terminator.” And the more I hear about “agentic AI” in ad tech, the more I think the film is a perfect analogy for what’s happening right now. The […] The post Why Agentic AI Is Just The ‘A’ Without The ‘I’ Right Now appeared first on AdExchanger.
The Trade Desk Forms A Travel And Hospitality Media Network
It’s a bird; it’s a plane; it’s a network of travel media networks. On Wednesday, The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA. (That’s how it’s branded, and Marriott refers to it as “Riot Media.”) […] The post The Trade Desk Forms A Travel And Hospitality Media Network appeared first on AdExchanger.
How A New MCP Is Helping Advertisers Bet Bigger On YouTube
YouTube doesn’t have an official MCP server, so third parties have had to take matters into their own hands. On Wednesday, video advertising platform Pixability joined the conversation with the launch of a Model Context Protocol-enabled agent built specifically for YouTube ads that allows clients to integrate Pixability’s proprietary YouTube intelligence and data into their […] The post How A New MCP Is Helping Advertisers Bet Bigger On YouTube appeared first on AdExchanger.
CloudX Takes A Swing At Black‑Box Mobile UA With Agentic Buying Tools
If you think programmatic advertising on the open web is opaque, well, it’s got nothing on the app economy. Mobile ad network margins can run as high as 40% or 50%, said Felix Braberg, a mobile gaming consultant and ad monetization expert. And even when publishers negotiate contractual caps, there’s no way to confirm they’re […] The post CloudX Takes A Swing At Black‑Box Mobile UA With Agentic Buying Tools appeared first on AdExchanger.
How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits
The supply path optimization (SPO) trend has DSPs going direct to publishers, cutting out SSPs in the process. Meanwhile, SSPs are going direct to buyers, cutting out DSPs. But who gets cut out when an ad agency implements its own SPO policy? As it turns out, SSPs are still generally seen as expendable hops in […] The post How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits appeared first on AdExchanger.
The 4-Layer AI Ops Playbook: From Better AI Outputs To Strong SEO Results via @sejournal, @hethr_campbell
Uncover the connection between AI and SEO. Discover how structured use of AI can transform your content strategy. The post The 4-Layer AI Ops Playbook: From Better AI Outputs To Strong SEO Results appeared first on Search Engine Journal.
The Brooklyn Brothers relaunches in the UK
Relaunch is part of Golin Ketchum’s new leadership structure, revealed last week.
WPP predicts generative search will be fastest channel to reach $100bn
WPP predicts ad revenue will grow by 8.9% in 2026 to reach $1.3tn.
Ndidi Oteh: Lean into meaningful change or risk losing relevancy very quickly
Ahead of Cannes Lions 2026, Campaign is asking senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Accenture Song’s Ndidi Oteh is the latest in the series.
Wacl names new VP as Starcom's Katie Lee takes on presidency
New vice-president will become president in 2027.
Brian Wieser’s Madison & Wall expands into global forecasting and makes hire from Warc
Research firm sees gap in market as ad industry becomes “more complex, more global and more dependent on high-quality data”.
Social media ban for U16s ‘will fail’ says online safety advocate
Andy Burrows, chief executive of the Molly Rose Foundation, says PM Sir Keir Starmer has ‘abdicated responsibility’.
Uncommon CX hires Tyler Hendy as ECD
Tyler Hendy was at New Commercial Arts for three years, before spending the last year freelancing.
Cannes Contenders: Coinbase
Coinbase's US ad by Isle of Any was directed by Oscar Hudson through MJZ.
Asda to host World Cup roadshow in its car parks
Hyphen created the experience.
Publicis calls on agency groups to stop making ‘wrong promises’ in pitches
French agency group warns of “a race to the bottom”, ahead of Cannes Lions festival next week.
Honda and Heineken wins shake up June EMEA league
PHD successfully defended the top spot.
Mondelez hires Kirsty Hunter to lead marketing in UK and Ireland
Hunter was previously marketing and innovation director at Innocent Drinks.
Tenzing hires Cindy Tervoort as chief marketing officer
She has held roles at Heineken, PepsiCo and Unilever.
Vodafone launches campaign celebrating ‘nation’s biggest network’
Campaign speaks to Maria Koutsoudakis, chief brand officer at VodafoneThree, and Mark Elwood, chief creative officer at Leo UK, about the brand's latest campaign.
Week in Charts: Future on Publisher Negotiations with AI Companies, Marketers Express Concerns Over Short-Term Thinking, and BBC is Most-Used UK Media
In this week's Week in Charts, Future on publisher negotiations with AI companies, marketers express concerns over short-term thinking, and BBC is most-used UK media. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Read More
The Industry Reacts to the UK’s Under-16s Social Media Ban
Yesterday the UK Government announced it will ban under-16s from accessing social media services, including Instagram, TikTok and Snapchat, with the legislation coming into force next year. While the move has been welcomed by child welfare groups, questions remain over the effect on online harms, tech products, and the brands who advertise on those platforms. Read More