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Buyers Are So Over Meta’s Overhauls; PayPal Enters The TV Measurement Fray

Whose Mess Is This? One unwritten rule for advertising and analytics platforms is to never make dramatic overnight changes that impact a customer’s day-to-day life. Quiet overhauls can wreak havoc in the background on identity graphs, targeting capabilities, software plugins, server setups, etcetera. But the customer UI usually exists at a safe remove, like the […] The post Buyers Are So Over Meta’s Overhauls; PayPal Enters The TV Measurement Fray appeared first on AdExchanger.

Hulu’s Get Real House Turns Brands Into Reality Stars in Its 2nd Year

This is the first time brands will be incorporated into Hulu's Get Real House experience.

Disney+ secures Waitrose, Volkswagen and PG Tips sponsorship for Rivals

The first part of the second series is set to premiere on 15 May.

At Vox Media, the Roll-Up Era Rewinds

After a decade of acquisitions, the company is seeking new homes for its brands, according to five people familiar with its plans.

Top 50 Most Viewed YouTube Channels Worldwide • Week Of 04/19/2026

BabyBillion is one week away from a two-month run of uninterrupted dominance in the Global Top 50. The family-friendly hub from India has gotten the most views of any YouTube channel in the world for seven weeks in a row, and it added to that streak by picking up 1.1 billion weekly views during our most recent measurement period. The top five channels in the chart all collected at least 794 million weekly views during the third week of April. Four of those channels are from India, which remains the most dominant channel in our rankings. Visit Tubefilter for more great stories.

Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 04/19/2026

There's a new #1 channel in the Global Sub Top 50 chart. By adopting the bright color palette and upbeat tone that drives so many Eastern European YouTube channels, BRUNO became the most-subscribed channel of the week. The Ukrainian creator added 1.1 million new subs during the third week of April. Alejo Igoa and MrBeast followed next as the only other channels to get at least one million new subs during the week that was. To crack the Global Sub Top 50, channels needed to add at least 300,000 new subscribers during our most recent measurement period. Visit Tubefilter for more great stories.

Top 5 Branded Videos of the Week: Two-hit wonders

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.

Dhar Mann, Brittany Broski, Issa Rae, and more: Miami marketing conference POSSIBLE is putting the spotlight on our industry with its new Creator Economy Academy

Miami marketing conference POSSIBLE is returning for its fourth year–and putting content creators in the spotlight. Christian Muche, former AOL and Yahoo executive and the founder & Global President of POSSIBLE, tells Tubefilter his event has attracted a notable number of creators over the past three years. “A lot of [brand] partners would bring creators […] Visit Tubefilter for more great stories.

YouTube cozies up to Hollywood by sharing its deepfake detector with studios

YouTube wants more recognition from mainstream entertainment power players, so it's sharing the love. The Google-owned hub has developed a tool that finds and manages AI-generated deepfakes of public figures, and Hollywood studios now have access to that software. In 2024, YouTube first announced its plan to team up with talent agency CAA to develop a likeness detection tool that would combat the rise of deepfaked images and videos on social media platforms. In the year-plus since that reveal, YouTube has steadily tested its anti-deepfake tech alongside an expanding network of partners. First, a small group of creators got access to the feature. Then, journalists and celebrities took it for a spin. Visit Tubefilter for more great stories.

Creator firm Fixated continues acquisition streak by scooping up the Studio71 network

With its latest acquisition, Fixated is moving its roster of creator partners into four-digit territory. The talent firm, which works with digital stars like Sketch and the Botez Sisters, has acquired the end-to-end creator company Studio71. The financial terms of the deal were not disclosed. Studio71's previous owner, the German mass media company ProSiebenSat.1, is only selling the company's North American business to Fixated. Its operations in other territories, including its home country, will remain underneath its umbrella. Visit Tubefilter for more great stories.

Keke Palmer is the host of Twitch’s hottest new talk show

As digital-native creators harbor Hollywood dreams, a bonafide A-lister is taking her talents to Twitch. That's the platform viewers can turn to to watch Keke Live, a talk show led by the versatile actor Keke Palmer. Two decades after her breakout role in the film Akeelah and the Bee, Palmer is still an immense presence on the big screen. With nearly 15 million followers on Instagram, she also possesses a strong social following that will now form the base audience for her Twitch talk show. Visit Tubefilter for more great stories.

The Indian government says it wants to crack down on fake news. Critics worry it wants to censor content creators–and everyone else.

The Indian government is proposing that content creators and other social media users should be governed by the same “code of ethics” as registered news publishers, and that social media platforms should be stripped of their safe harbor protections if they allow content that violates this code. Basically, the proposal boils down to this: If […] Visit Tubefilter for more great stories.

STEM creators are working with researchers in all 50 states to showcase ‘Science Across America’

The United States is celebrating its 250th birthday this summer, and a group of creators is turning that milestone into a celebration of science. A nonprofit called the Independent Media Initiative (IMI) is behind 50×50: Science Across America, a coast-to-coast "YouTube project" that will pair influential STEM creators with scientists from all 50 states. 50x50's mission is ambitious: Across ten days, the participating creators and their scientific collaborators will produce 50 original videos, which will be set in locations like labs, field sites, hospitals, factories, and research institutions. Those videos will arrive on YouTube in the fall of 2026. Visit Tubefilter for more great stories.

Iron Lung made $50M. Should be easy for Markiplier to put it up for sale on YouTube, right? Wrong.

When Markiplier‘s self-made (and self-funded) Iron Lung adaptation cranked $50+ million in theaters, it was easy to assume he’d eventually put a digital version of the movie up for sale on YouTube. After all, he’s been on the platform for 14 years, has nearly 40 million subscribers, and is one of the most recognizable faces […] Visit Tubefilter for more great stories.

Viral Nation says it’s using AI to ensure a safe ecosystem for brands–and put more money in creators’ pockets

We are firmly in the age of Claude and ChatGPT. Seemingly every business is using AI–whether that means developing new tools or rebranding old ones to highlight LLM usage in hopes of attracting AI-curious customers. Viral Nation has SocialAI. But it wants people to know: It was already doing this years ago. “For many years, […] Visit Tubefilter for more great stories.

Visa’s U.K. “creator card” aims to combat cashflow issues while upping TikTok Live payouts

Creators based in the U.K. can now take advantage of a banking solution that serves their unique financial needs. Visa has partnered with TikTok to launch a debit card that offers a number of creator-centric perks. The so-called "creator card" attempts to address some of the issues that pop up when social media professionals bring their business to traditional banks. In many cases, those interactions evince skepticism from bankers, leaving creators short on cash and frustrated with their financial institutions. Visit Tubefilter for more great stories.

Lululemon names Nike vet Heidi O’Neill CEO

The executive, who spent almost 30 years at Nike, will take over the top spot in September following Calvin McDonald’s exit earlier this year.

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2026 Creativity Awards David Mesfin

PR Meets Influence: The New Engine of Brand Growth

Building long-term creator relationships and measuring cultural impact

MrBeast’s Beast Industries Sued by Former Employee Alleging Sexual Harassment and Retaliation; Company Says Suit Is Based on ‘Categorically False Statements’

The media company led by MrBeast, the YouTube megastar whose real name is Jimmy Donaldson, has been sued by a former employee, who alleges she was subjected to years of sexual harassment, gender bias and retaliation by Donaldson and other senior leadership. Donaldson’s company, Beast Industries, denied the allegations and called them “categorically false.” MrBeast’s […]

Google Ads Posts GEO Partner Manager Role via @sejournal, @MattGSouthern

Google posted a GEO Partner Manager role in its ads sales organization, using “Generative Engine Optimization” terminology in an ads-side job description. The post Google Ads Posts GEO Partner Manager Role appeared first on Search Engine Journal.

1994 General Mills Cheerios Commercial With The Lion King Spoons Promo - 30s

Late 1960s Post cereal TV commercial - Archie's record 30s

Watch the newest commercials from Ore-Ida, Progressive, Rolaids and more

A cowboy with heartburn says Rolaids offers “a dual-active formula for powerful relief.”