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21,117 articles covering the AdTech ecosystem
Women's Aid spotlights match day domestic abuse with alternative 'kick-off' time
The work, created by Elvis, launches to coincide with England's first game at the World Cup.
The Strata Group acquires experience agency We Are Collider
Anton Jerges, chief executive at We Are Collider, will remain in his role.
More Viewers Watch Online Video News Than Broadcast TV News, Finds Reuters Institute
The shift to online video for news consumption has reached a tipping point, according to the latest Digital News Report from the Reuters Institute for the Study of Journalism, with more people now watching online news video than broadcast TV news in 45 markets covered by the study. Germany, Denmark and the Netherlands are the Read More
Publicis Calls Out AI Deception in Agency Pitches
French agency group Publicis in recent years has chosen one key message to hammer home as the industry gathers in Cannes. Last year it was the power of creators, as the holding company highlighted how creator campaigns can reach Super Bowl-sized audiences for a fraction of the cost. The year before, it issued a call Read More
Former Uber & Amazon Executive Paul Wright Joins Navigator as Advisor to Help Scale Global Travel Media Network
Navigator, the travel-native commerce media company, announces the appointment of Paul Wright as advisor to its board, further strengthening its leadership team as the business continues its mission to build the world's leading travel media network. Wright brings over three decades [...] The post Former Uber & Amazon Executive Paul Wright Joins Navigator as Advisor to Help Scale Global Travel Media Network appeared first on ExchangeWire.com.
A New Type of DSP Is Emerging
Keith Gooberman of Pontiac, CEO & Co-founder of Pontiac Intelligence, looks at the changing face of the demand-side, and the need for us to rethink the DSP… The post A New Type of DSP Is Emerging appeared first on ExchangeWire.com.
Why finance doesn’t trust your ROAS
Effective marketing measurement requires clear governance, decision rights, and a consistent testing cadence that finance teams trust.
How the Cadillac F1 team is racing to define its brand and fan strategy
Cadillac F1 CMO Ahmed Iqbal says Formula 1’s newest team is focused on attracting new fans—and thinking like a media company.
Strava routes spring to life as animation in short film about kids with clubfoot
Klick Health’s film for MiracleFeet is based on visuals generated by 597 routes across Manhattan.
Cannes Lions cheat sheet for marketers—10 questions to ask fellow attendees
Stay updated on the latest news and trends in AI, content creation and marketing to make your Cannes meetings more insightful and productive.
CMO Moves—new hirings signal growing role complexity
Behind new hires at OpenAI, DoorDash, Smashburger and elsewhere.
Burger King vs. Wendy’s—inside the battle for No. 2 burger chain status
Burger King’s “Reclaim the Flame” turnaround is starting to drive sales gains, while Wendy’s works to fight off brand drift and growing competition.
Mother New York is helping fans ‘Take a Knick Day’ for Thursday’s parade
The agency creates mock doctor’s notes that give fans a playful excuse to miss work and join the celebration.
Denver Water brings back ‘Use Only What You Need’ ads amid historic drought
The utility reunites with agency Sukle as low snowpack prompts a push for a 20% reduction in summer water use.
Celebrating 30 years of digital advertising growth and innovation
For 30 years, digital advertising has transformed media, marketing, and technology — from the first banner ads to AI-powered experiences. Explore the milestones, insights, videos, benchmarks, and innovations that shaped the industry, and discover how the IAB continues to help drive what’s next.
KFC Australia debuts ‘Go Full Chicken’ campaign with figure-skating drumstick
The chain’s first campaign from agency Special features an ice-dancing cook, a drumstick and a Rick Astley remake.
Meet the 25 Execs Behind Amazon’s $70 Billion Ad Business
Amazon's ad empire sprawls across search, TV, and programmatic.
Home Depot and Behr Show How Far One World Cup Sponsorship Can Go
The duo's top marketers discuss bringing a 40-year partnership to soccer's biggest stage
Introducing Communications Vanguard by ADWEEK
We are introducing Communications Vanguard by ADWEEK. It’s a platform expressly built to respond to the realities C-level communications leaders experience and are driving every day.
How To Turn a Weekend Vibe Code Into a Cannes-Ready AI Radio Station In a Month
Here’s how Code and Theory took a project vibe coded over the weekend and, in over a month, turned it into a product it might sell in the future.
What If Cannes Used Its Influence for Something Bigger?
At Cannes, we are gifting people real charitable dollars from major donors, that they can direct to a nonprofit on the Inspired platform. People will get to choose from incredible organizations tackling hunger, health, education, climate, disaster relief and more.
Fox Announces TV Industry’s ‘First End-to-End Agentic Ad Platform’
Fox rolls out new agentic capabilities across linear and digital.
The hidden fragility of performance marketing
The pursuit of measurable efficiency can leave brands vulnerable when competitors, platforms, or AI reshape customer discovery. The post The hidden fragility of performance marketing appeared first on MarTech.
Adobe brings GEO to CX Enterprise with Adobe Brand Visibility
Adobe used its acquisition of Semrush to build a GEO tool with AI agents that recommend and implement optimizations to help LLM visibility. The post Adobe brings GEO to CX Enterprise with Adobe Brand Visibility appeared first on MarTech.