News
21,117 articles covering the AdTech ecosystem
77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate
New research from B2B agency Ledger Bennett, part of Havas Media Network, and AI advertising and orchestration platform StackAdapt reveals widespread dissatisfaction with the modern B2B RFP process, with 77% of marketers saying AI-related questions are not being asked rigorously [...] The post 77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate appeared first on ExchangeWire.com.
“This Industry Isn’t Done Innovating.”: Andrew Casale on Index Exchange’s Containerised Future and a DSP Renaissance
ExchangeWire head of content, John Still, sat down with Index Exchange’s CEO and President, Andrew Casale, to discuss the Index Cloud, the future of DSPs... The post “This Industry Isn’t Done Innovating.”: Andrew Casale on Index Exchange’s Containerised Future and a DSP Renaissance appeared first on ExchangeWire.com.
Nexxen Launches MCP & Agent-to-Agent-Based AI Integrations to Platform
Nexxen, the advertising technology platform powered by unique data and media, today (16th June, 2026) announced the next evolution of nexAI, with new interoperability capabilities that allow external AI agents to connect to its platform via open protocols such as [...] The post Nexxen Launches MCP & Agent-to-Agent-Based AI Integrations to Platform appeared first on ExchangeWire.com.
FranceTV Publicité & FreeWheel Expand Partnership
FreeWheel, a Comcast company and the leading global technology platform for the streaming advertising ecosystem, and FranceTV Publicité, the advertising sales house of France Télévisions, France’s largest public broadcaster, have announced the extension of their longstanding partnership. As part of [...] The post FranceTV Publicité & FreeWheel Expand Partnership appeared first on ExchangeWire.com.
New York Post Partners with VideoElephant to Launch its First Fast Channel
New York Post Media Group (NYPMG), home of The New York Post, The California Post, Page Six, Page Six Hollywood, and Decider, is launching a new FAST channel in collaboration with VideoElephant Fast Managed Services. The deal expands VideoElephant's longstanding [...] The post New York Post Partners with VideoElephant to Launch its First Fast Channel appeared first on ExchangeWire.com.
Taboola Launches Ad Platform for AI Answer Engines, Conversational AI Offerings, Chatbots & Virtual Assistants
Taboola, a global leader in delivering performance at scale for advertisers, today (16th June, 2026) announced it is opening up the monetisation engine behind DeeperDive, one of the fastest-growing generative AI answer engines in the world, to generative AI companies, [...] The post Taboola Launches Ad Platform for AI Answer Engines, Conversational AI Offerings, Chatbots & Virtual Assistants appeared first on ExchangeWire.com.
Six Sells Announces Strategic Partnership with Intelligent Assistance
Six Sells, the leading executive visibility agency for people in media and advertising, has today (16th June, 2026) announced a strategic partnership with Intelligent Assistance. Intelligent Assistance and Six Sells have joined forces to ensure that people stay front and centre [...] The post Six Sells Announces Strategic Partnership with Intelligent Assistance appeared first on ExchangeWire.com.
Opti Digital Expands into the DACH Region with the Appointment of Niklas Hamann as Publisher Development Director
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (17th June, 2026) announced the appointment of Niklas Hamann as publisher development director, marking the company's official expansion into the DACH region. This strategic hire represents the next [...] The post Opti Digital Expands into the DACH Region with the Appointment of Niklas Hamann as Publisher Development Director appeared first on ExchangeWire.com.
Cannes, Rosé and The Sand Theory of AI Adoption
With Cannes almost upon us, Shirley Marschall takes a look at AI hype, and how novelty becomes consensus... The post Cannes, Rosé and The Sand Theory of AI Adoption appeared first on ExchangeWire.com.
Digest: Uber Boosts $2bn Ad Business; EA Launches In-Game Advertising
In today’s Digest, we look at Uber expanding its advertising business beyond its own apps, Electronic Arts launching an in-game advertising platform, and Walmart expanding retail media measurement across YouTube campaigns. The post Digest: Uber Boosts $2bn Ad Business; EA Launches In-Game Advertising appeared first on ExchangeWire.com.
Etsy urges you to shop non-billionaire Jeffs ahead of Amazon Prime Day
Orchard campaign celebrates makers, designers and entrepreneurs across the platform’s global marketplace.
Yum Brands—ad spending, facts and profile
Marketer profile with key facts and figures on Yum Brands including advertising spending and a history of KFC, Pizza Hut and Taco Bell.
Stellantis—ad spending, facts and profile
Marketer profile with key figures on Stellantis including ad spending and a look back at the automaker’s merger deals.
Paramount Skydance Corp.—ad spending, facts and profile
Marketer profile with key facts on Paramount Skydance Corp. including historic ad spending.
AbbVie—ad spending, facts and profile
Marketer profile with key facts on AbbVie including advertising spending and an analysis of the drug marketer’s spending as a percent of net revenue over time.
Pfizer—ad spending, facts and profile
Marketer profile with key facts on Pfizer including advertising spending and an analysis of the drug marketer’s spending as a percent of revenue over time.
Unilever—ad spending, facts and profile
Marketer profile with key facts on Unilever, including spending on its brands and marketing and a look at businesses it has acquired and sold.
Inspire Brands—ad spending, facts and profile
Marketer profile with key facts and figures on Inspire Brands including ad spending and a look back at the chain of deals that turned Inspire into a restaurant powerhouse.
PDD Holdings—ad spending, facts and profile
Marketer profile with key facts on PDD Holdings, the big-spending operator behind e-commerce platforms Temu and Pinduoduo, including spending on advertising and incentive programs.
Flutter Entertainment—ad spending, facts and profile
Marketer profile with key facts on Flutter Entertainment and its FanDuel brand including spending on U.S. and worldwide marketing.
Target—ad spending, facts and profile
Marketer profile with key facts on Target including advertising spending and an analysis of the discount retailer’s spending as a percent of sales over time.
JPMorgan Chase—ad spending, facts and profile
Marketer profile with key facts on JPMorgan Chase including marketing spending and an analysis of the financial firm’s spending as a percent of total net revenue over time.
Amazon—ad spending, facts and profile
Marketer profile with key facts on Amazon including advertising and promotion spending and an analysis of spending as a percent of net sales since the retailer’s launch in 1995.
Comcast—ad spending, facts and profile
Marketer profile with key facts on Comcast including marketing and promotion spending and an analysis of spending as a percent of revenue over time.