News
21,117 articles covering the AdTech ecosystem
Procter & Gamble—ad spending, facts and profile
Marketer profile with key facts on P&G including marketing spending, largest customers and an analysis of worldwide ad spending as a percent of sales over time.
Future of TV Briefing: Fox finds its programmatic identify in Roku
This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business.
OpenAI moves to automate ad creative
OpenAI wants to automate the last thing advertisers still do themselves.
WPP Media is testing synthetic audiences based on charity donations for programmatic buys
Synthetic data solutions promise time savings, but most agencies only trust them so far. WPP’s latest partnership is set to push the envelope into programmatic buying.
Cannes is becoming ‘a Super Bowl moment’ for creators: How they’re storming the French Riviera
Cannes Lions 2026 is gearing up to be the advertising industry event’s biggest bet on creators yet.
‘We believe in America’: Nike global vp of soccer Camilo Andrade on the brand’s World Cup strategy
Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense.”
Le Monde blocked the bots. Now it’s working out what to do about paying readers showing up as agents
Le Monde is "figuring out" how to maintain its subscription partnership with readers who use AI agents rather than its homepage or app.
DOJ Divided Over Paramount’s WBD Deal; M&A Is So Back
Paramounting Concerns On Monday, the DOJ closed a months-long investigation of the merger between Paramount Skydance and Warner Bros. Discovery – but some staffers weren’t satisfied with the process. Per the Wall Street Journal, career staffers at the DOJ hadn’t made a final recommendation, but were planning to challenge the bid over antitrust concerns. The […] The post DOJ Divided Over Paramount’s WBD Deal; M&A Is So Back appeared first on AdExchanger.
American Express—ad spending, facts and profile
Marketer profile with key facts on American Express including marketing spending for the financial services powerhouse.
Capital One—ad spending, facts and profile
Marketer profile with key facts on Capital One including marketing spending and an analysis of spending as a percent of revenue for the credit card firm over time.
Alphabet—ad spending, facts and profile
Marketer profile with key facts on Alphabet and Google including advertising and promotion spending and an analysis of spending as a percent of revenue over time.
Walmart—ad spending, facts and profile
Marketer profile with key facts on Walmart including advertising spending and an analysis of ad spending as a percent of net sales over time for the world’s biggest retailer.
Walt Disney Co.—ad spending, facts and profile
Marketer profile with key facts on Disney including U.S. and worldwide ad spending and an analysis of ad spending as a percent of revenue over time.
Progressive—ad spending, facts and profile
Marketer profile with key facts on Progressive including advertising spending and an analysis of how the insurer’s spending has changed over time.
Charter Communications—ad spending, facts and profile
Marketer profile with key facts on Charter including sales and marketing spending and an analysis of the cable systems firm’s historic spending.
L’Oréal—ad spending, facts and profile
Marketer profile with key facts on L’Oréal including advertising and promotion spending and an analysis of spending as a percent of net sales over time.
Deutsche Telekom—ad spending, facts and profile
Marketer profile with key facts on Deutsche Telekom and T-Mobile including ad spending and a history of the companies and brands.
Nestlé—ad spending, facts and profile
Marketer profile with key facts on Nestlé including advertising and marketing spending and a look at the food marketer’s brands, operations, acquisitions and divestitures.
General Motors—ad spending, facts and profile
Marketer profile with key facts on GM including advertising and promotion spending and an analysis of the automaker’s spending as a percent of revenue over time.
LVMH—ad spending, facts and profile
Marketer profile with key facts on LVMH including advertising and promotion spending and an analysis of the luxury purveyor’s spending as a percent of revenue over time.
Expedia Group—ad spending, facts and profile
Marketer profile with key facts on Expedia Group including ad spending and a look at the brands that have rolled up into the travel services powerhouse.
Samsung—ad spending, facts and profile
Marketer profile with key facts on Samsung including advertising and sales promotion spending and an analysis of spending as a percent of revenue over time for the consumer electronics powerhouse.
Booking Holdings—ad spending, facts and profile
Marketer profile with key facts on Booking Holdings including marketing spending and a look at the brands that have rolled up into the travel services powerhouse.
PepsiCo—ad spending, facts and profile
Marketer profile with key facts on PepsiCo including advertising spending and an analysis of spending as a percent of net revenue over time for the snack and soda giant.