News
12,746 articles covering the AdTech ecosystem
How News Outlets Are Covering President Trump’s State of the Union Address
Networks are planning comprehensive coverage for an address that will take place ahead of the midterm elections.
Ticker: MS NOW Signs Deal With Crooked Media
Sean Hannity adds to his busy work schedule with a new twice-weekly podcast.
Gold Medal CTV
The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions. The post Gold Medal CTV appeared first on AdExchanger.
Loyal customers think brands place more value on new shoppers, survey finds
Customers want brands to recognize them as loyal customers, and they’re looking for more than discounts or rewards, according to EY’s Patricia Camden.
Microdrama apps stand out on mobile: Here’s what the numbers say
Last year, mobile users spent 5.78 billion more hours on short drama apps compared to the previous year, according to Sensor Tower data.
Walmart raked in $6.4B from ads last year. Execs see plenty runway ahead.
Marketplace offerings and Vizio provide additional U.S. growth opportunities while recent structural changes are meant to support global expansion.
New Meridian Tool, Performance Max Learning Path – PPC Pulse via @sejournal, @brookeosmundson
This week’s PPC Pulse covers Google’s new Meridian Scenario Planner and Microsoft’s hands-on Performance Max training updates. The post New Meridian Tool, Performance Max Learning Path – PPC Pulse appeared first on Search Engine Journal.
Google AI Mode Link Update, Click Share Data & ChatGPT Fan-Outs – SEO Pulse via @sejournal, @MattGSouthern
The latest SEO Pulse examines how AI interfaces reshape link visibility, redirect clicks, and filter sources before rankings apply. The post Google AI Mode Link Update, Click Share Data & ChatGPT Fan-Outs – SEO Pulse appeared first on Search Engine Journal.
Information Retrieval Part 3: Vectorization And Transformers (Not The Film)
A practical explanation of vector space models, transformers, and cosine similarity, and what modern information retrieval means for SEO and AI search. The post Information Retrieval Part 3: Vectorization And Transformers (Not The Film) appeared first on Search Engine Journal.
Clarins celebrates radiance with pop-up roadshow
Backlash created the experience.
Experian turns Manchester into live treasure hunt for students
Seed created the experience.
Hargreaves Lansdown ad focuses on the value of experience in changing times
Wonderhood Studios created the work.
Trio of Lloyds ads highlights the realisation of "long-held dreams"
Latest activity under "Bank on Lloyds" brand platform was created by bespoke agency team Publicis Go
Week in Review: AppLovin Plans a Social Platform, Netflix Projected to Gain Significant CTV Ad Market Share, and Snap’s Direct Revenues Top $1 Billion
In this week's Week in Review: AppLovin works on a social platform, WARC predicts strong growth for Netflix's ads business, and Snap's direct revenues top $1 billion. Top Stories AppLovin Plans to Build a Social Platform, Following Failed TikTok Bid Mobile advertising company AppLovin is working on building its own social media platform, Bloomberg reported Read More
Ads of the Week: 7 Campaigns That Caught Our Eye, From Goldfish to Folgers
Brands including Goldfish, Campbell's, Folgers, and LinkedIn are behind this week's notable ads.
How to design a loyalty program your CFO and customers will both support
An AI prompt framework to clarify positioning, segment opportunity and prioritize high-impact loyalty initiatives without a six-figure agency budget. The post How to design a loyalty program your CFO and customers will both support appeared first on MarTech.
How AI eliminates marketing’s execution constraints
With AI automation absorbing overhead, the competitive edge shifts from execution to vision, judgment and customer understanding. The post How AI eliminates marketing’s execution constraints appeared first on MarTech.
How to build context-aware customer experiences
Tired of fragmented customer data? Join our panel to learn how to bridge silos and build the connected foundation your customers actually expect. The post How to build context-aware customer experiences appeared first on MarTech.
The HubSpot updates you don’t want to miss from January 2026
How do cleaner workflows, smarter segments and less manual cleanup sound to you? The post The HubSpot updates you don’t want to miss from January 2026 appeared first on MarTech.
Content marketing jobs are splitting in two
A Semrush study of 8,000 job listings shows content roles polarizing between hands on creators and senior growth owners. The post Content marketing jobs are splitting in two appeared first on MarTech.
Hargreaves Lansdown assigns multimillion-pound digital media brief
Follows investing and saving platform being privatised in 2025.
Burnley FC and X unveil social documentary on women’s team
VSP Studios and Ad Hoc produced the eight-part series, which is sponsored by Sure.
Center Parcs brings forest to life at tube station
Neverland created the OOH campaign.
Build the moment: 2026 is all about brand aura
In a culture of constant exposure, brands aren’t just fighting for attention – they’re fighting to matter.