News
21,117 articles covering the AdTech ecosystem
McDonald’s—ad spending, facts and profile
Marketer profile with key facts on McDonald’s including ad spending and a fast history of the fast-food giant.
Ford Motor Co.—ad spending, facts and profile
Marketer profile with key facts on Ford including ad spending and an analysis of the automaker’s spending as a percent of revenue over time.
Allstate—ad spending, facts and profile
Marketer profile with key facts on Allstate including advertising spending and an analysis of how the insurer’s spending has changed over time.
Nike—ad spending, facts and profile
Marketer profile with key facts on Nike including advertising and promotion spending and an analysis of spending as a percent of revenue over time for the sports shoe and apparel company.
Merck—ad spending, facts and profile
Marketer profile with key facts on Merck including advertising and promotion spending and an analysis of the drug marketer’s spending as a percent of sales over time.
Bank of America—ad spending, facts and profile
Marketer profile with key facts on Bank of America including marketing spending and an analysis of spending as a percent of revenue over time.
Toyota—ad spending, facts and profile
Marketer profile with key facts and figures on Toyota including ad spending and a look at the world’s biggest automaker’s alliances and history.
Intuit—ad spending, facts and profile
Marketer profile with key facts on Intuit and its TurboTax, Credit Karma, QuickBooks and Mailchimp brands including ad spending and a review of acquisitions and spending over time.
Diageo—ad spending, facts and profile
Marketer profile with key facts on Diageo including marketing spending and an analysis of spending as a percent of net sales over time.
Warner Bros. Discovery—ad spending, facts and profile
Marketer profile with key facts on Warner Bros. Discovery’s ad spending and the brands that rolled up into the entertainment giant.
Berkshire Hathaway—ad spending, facts and profile
Marketer profile with key facts on Berkshire Hathaway and its portfolio of brands including Geico. A look back at Geico’s ad spending over time.
U.S. government—ad spending, facts and profile
How much the U.S. government spends on advertising for health campaigns, military job recruitment and other federal programs.
Apple—ad spending, facts and profile
Marketer profile with key facts on Apple including advertising spending back to 1979.
Wayfair—ad spending, facts and profile
Marketer profile with key facts on Wayfair including ad spending and an analysis of how the online merchant’s spending has changed over time.
Bristol-Myers Squibb—ad spending, facts and profile
Marketer profile with key facts on Bristol-Myers Squibb including advertising and promotion spending and an analysis of the drug marketer’s spending as a percent of total revenue over time.
Anheuser-Busch InBev—ad spending, facts and profile
Marketer profile with key facts and figures on Anheuser-Busch InBev including advertising and marketing spending and a look at the deals that made it the kingpin of beers.
Macy’s—ad spending, facts and profile
Marketer profile with key facts for the merchant and its storied brands Macy’s and Bloomingdale’s including ad spending and an analysis of spending as a percent of net sales over time.
Coca-Cola Co.—ad spending, facts and profile
Marketer profile with key facts on Coca-Cola including advertising spending and an analysis of the beverage giant’s spending as a percent of revenue over time.
In 2026, AI is the Ultimate Catalyst and the Ultimate Killer of Adtech M&A
M&A in tech and advertising got off to a slow start in 2026, but ahead of Cannes, the whales are starting to breach.
Why ‘We Cut Costs With AI’ Is No Longer a Selling Point
As savings from automation savings become less of a differentiator, the real variable in every deal is whether the business can last.
Why Two Companies With Identical Financials Can Sell for Wildly Different Prices
Most founders think M&A is a numbers game. The ones who win know it's a story problem.
I’ve Handled More Than $1 Billion in M&A Deals: Here Are 5 Things Adtech Founders Should Know Before They Exit
A founder who's been on both sides of the table — selling companies and buying them — breaks down what acquirers actually want from owners eyeing an exit.
Verizon Recruits Dr. Evil to Mock Complicated Phone Plans
Verizon brings back Dr. Evil, the iconic villain from the Austin Powers movie franchise.
Adobe Makes Its Biggest Cannes Lions Bet Yet Amid Race to Court Creators
Adobe's Lions Creators partnership comes as brands and platforms compete for influence.